Information Package / Course Catalogue
| Course Code | : İLT322 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To provide the theoretical research background necessary to examine mass communication processes and media contents through scientific methods; to convey quantitative and qualitative research designs, data collection, and analysis techniques through literature examples.
Basic principles of scientific research processes, epistemological approaches in media studies, formulating research questions and hypotheses, sampling methods, and the theoretical framework of traditional and digital research methods such as content analysis, discourse analysis, surveys, interviews, and focus groups.
| 1. | Explains the core research paradigms and approaches in the field of media and communication. |
| 2. | Conducts a literature review on a specific media problem and structures appropriate research questions and hypotheses. |
| 3. | Determines the suitable quantitative or qualitative research method and sampling technique for the research purpose. |
| 4. | Designs the theoretical framework of data collection tools such as content analysis, discourse analysis, and surveys. |
| 5. | Prepares a research proposal text in compliance with academic research ethics and publishing principles. |
| 1. | Berger, A. A. (2014). Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. SAGE Publications. |
| 2. | Jensen, K. B. (Ed.). (2012). A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies. Routledge. |
| 3. | Aziz, A. (2014). Sosyal Bilimlerde Araştırma Yöntemleri ve Teknikleri. Nobelyum Yayınları. |
| 4. | Yıldırım, B. (Ed.). (2025). İletişim araştırmalarında yöntemler: Uygulama ve örneklerle (2. baskı). Literatürk Academia. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 5 | %5 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %25 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Assignment | 3 | 5 | 1 | 18 |
| Term Project | 1 | 30 | 1 | 31 |
| Quiz | 1 | 0 | 0 | 0 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 121 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | |
OÇ-1 | 4 | 4 | 5 | 4 | |||||||||
OÇ-2 | 5 | ||||||||||||
OÇ-3 | 5 | 4 | |||||||||||
OÇ-4 | 5 | 4 | 5 | ||||||||||
OÇ-5 | 4 | 5 | |||||||||||