The objective of this course is to critically examine the dialectical relationship between media and consumption culture from political-economic and sociological perspectives. It aims to analyze the role of advertising in shaping consumer behavior and the capacity of media to construct and transform consumption habits. Additionally, the course intends to evaluate the structural influence of advertisers and corporate capital over media content and editorial policies.

This course explores the conceptual framework and historical phases of consumption culture, alongside the construction of lifestyles through media mediation. Examining the role of media in shaping 'leisure' practices, it analyzes the historical background, media structures, and popular culture manifestations of consumption in Turkey. Furthermore, the phenomenon of tabloidization, the commercialization of media content, and its transformative impact on daily life and individual identities are critically discussed."