Information Package / Course Catalogue
Media and Consumer Society
Course Code: İLT326
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The objective of this course is to critically examine the dialectical relationship between media and consumption culture from political-economic and sociological perspectives. It aims to analyze the role of advertising in shaping consumer behavior and the capacity of media to construct and transform consumption habits. Additionally, the course intends to evaluate the structural influence of advertisers and corporate capital over media content and editorial policies.

Course Content

This course explores the conceptual framework and historical phases of consumption culture, alongside the construction of lifestyles through media mediation. Examining the role of media in shaping 'leisure' practices, it analyzes the historical background, media structures, and popular culture manifestations of consumption in Turkey. Furthermore, the phenomenon of tabloidization, the commercialization of media content, and its transformative impact on daily life and individual identities are critically discussed."

Name of Lecturer(s)
Learning Outcomes
1.Explains the difference between the concepts of need and consumption at a theoretical level.
2.Defines the phenomenon of consumer society along with its historical and economic processes.
3.Analyzes the impact of technological developments on production and consumption patterns.
4.Evaluates the relationship of media, advertising, and new media with consumer culture.
5.Compares the effects of consumer culture on social life, status, and popular culture.
Recommended or Required Reading
1.Aydoğan, F. (2000). Medya ve serbest zaman. Om Yayınevi.
2.Aydoğan, F. (2005). Medya ve tüketim kültürü üzerine eleştirel bir analiz. Türkmen Kitabevi.
3.Baudrillard, J. (1997). Tüketim toplumu. Ayrıntı Yayınları.
4.Dağtaş, B., & Dağtaş, E. (Der.). (2009). Medya tüketim kültürü ve yaşam tarzları. Ütopya Yayınevi.
5.Köse, H. (2010). Medya ve tüketim sosyolojisi. Ayraç Yayınları.
6.Yaylagül, L., & Korkmaz, N. (2008). Medya popüler kültür ve ideoloji. Dipnot Yayınları.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to the course, defining the concept of consumption
Week 2 - Theoretical
The difference between the issue of consumption and need
Week 3 - Theoretical
The birth of the concept of consumerist society
Week 4 - Theoretical
The formation process of the consumerist society in Turkey and in the world
Week 5 - Theoretical
The impact of liberal economy on consumerist society
Week 6 - Theoretical
Evaluating the link between technological advancement and ways of production
Week 7 - Theoretical
The concept of "consumption" with mass production and mass consumption
Week 8 - Theoretical
Change and transformation in the concept of "consumption" with mass production and mass consumption
Week 9 - Theoretical
The link between consumption and social status
Week 10 - Theoretical
Popular culture and consumerist society
Week 11 - Theoretical
Advertisement and consumerist society
Week 12 - Theoretical
Media and Public Opinion
Week 13 - Theoretical
The link between consumerist society and media
Week 14 - Theoretical
New media and consumerist culture
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Quiz1%10
Midterm Examination1%25
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Reading5015
Quiz1000
Midterm Examination120121
Final Examination125126
TOTAL WORKLOAD (hours)122
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
OÇ-1
4
5
OÇ-2
4
5
4
OÇ-3
4
5
OÇ-4
5
5
5
4
5
4
OÇ-5
5
4
4
Adnan Menderes University - Information Package / Course Catalogue
2026