The objective of this course is to examine media literacy as a lifelong learning skill and analyze its institutional and social significance from early childhood to adulthood. It aims to critically evaluate the psycho-social impacts of mass media content on children and youth. Additionally, the course intends to provide undergraduate students with a theoretical framework to recognize media-related risks and foster the construction of a conscious, critical media audience.

This course theoretically examines the process of transforming children from passive media consumers into active communicators through critical media literacy. Within this framework, structural issues such as the representation of children as commodities, their exposure, stigmatization, and marginalization in the media are analyzed from a sociological perspective. Furthermore, it deconstructs the patriarchal lens of the media and the roles assigned to children by the dominant ideology, while critically evaluating how media and news contents reproduce social values through 'good/bad' dichotomies to maintain the status quo.