The aim of this course is to enable students to evaluate the concept of sustainability from the perspective of communication studies and to understand the relationship between environmental, social, and economic issues and communication processes. Within the scope of the course, students are expected to analyze sustainability communication practices carried out by institutions, brands, public organizations, and civil society actors in the context of strategic communication, public relations, stakeholder communication, and campaign management. The course also aims to help students develop ethical, transparent, and target audience-oriented sustainability communication practices.

This course examines the concept of sustainability through its environmental, social, and economic dimensions and discusses the main approaches to sustainability communication. Within the scope of the course, sustainable development goals, stakeholder communication, corporate communication, public relations, campaign management, sustainability reporting, digital media, ethics, and greenwashing are evaluated. In addition, examples and practical activities are carried out to help students develop ethical, transparent, and effective sustainability communication practices for different target audiences.