Purpose of the Public Diplomacy and Lobbying Course The purpose of this course is to examine the concepts of public diplomacy and lobbying from both theoretical and practical perspectives, and to analyze the communication, persuasion, and representation strategies used by states, international organizations, non-governmental organizations, and other actors to influence target audiences. The course explores the role of public diplomacy in foreign policy processes, methods of shaping international public opinion, the influence of interest groups on decision-making mechanisms, and the ethical, legal, and political dimensions of lobbying activities. It aims to equip students with analytical thinking and evaluation skills in these areas.

This course examines the fundamental theories, historical development, and practical applications of public diplomacy and lobbying. It explores the role of public diplomacy in foreign policy, international communication, nation branding, and public opinion formation, while analyzing the communication strategies employed by states, international organizations, non-governmental organizations, and private sector actors. The course also addresses the definition, functioning, actors, methods, and influence of lobbying on decision-making processes. Furthermore, it covers lobbying practices in different countries, ethical and legal regulations, the activities of interest groups, digital diplomacy, and contemporary case studies related to public diplomacy and lobbying. The course aims to help students understand influence-building processes at both national and international levels and develop analytical skills for evaluating these practices.