It is to grasp the importance of media planning to the students. What is the best way to deliver the advertisement of the brand to the consumers? "Will be processed in order to answer the question. It will be taught how many people will be reached during the media planning process, which mass media will be used, how many times the advertisements should be seen.

Basic concepts related to the course are explained. In addition, the importance of media planning will be explained to the students in the direction of media nedir question. In media planning, the creation of a brand and its production as an advertisement will be shown. In this context, the philosophy of advertising will be explained. Advertisement and brand relationship will be established. In the context of this relationship, media planning management will be comprehended