Information Package / Course Catalogue
| Course Code | : HİR210 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
It is to grasp the importance of media planning to the students. What is the best way to deliver the advertisement of the brand to the consumers? "Will be processed in order to answer the question. It will be taught how many people will be reached during the media planning process, which mass media will be used, how many times the advertisements should be seen.
Basic concepts related to the course are explained. In addition, the importance of media planning will be explained to the students in the direction of media nedir question. In media planning, the creation of a brand and its production as an advertisement will be shown. In this context, the philosophy of advertising will be explained. Advertisement and brand relationship will be established. In the context of this relationship, media planning management will be comprehended
| Lec. Güliz Müge AKPINAR |
| 1. | Explains the basic concepts and process of media planning. |
| 2. | Analyzes the relationship between brand, advertising, and media planning. |
| 3. | nterprets campaign performance using media measurement indicators such as GRP, Reach, OTS, and Share of Voice. |
| 4. | Integrates competition, target audience, and media channel analysis into the media plan. |
| 5. | Compares digital and traditional media planning techniques and selects suitable media channels. |
| 1. | Medya Planlama , S., M., Cristol, F.J. Kopee |
| 2. | Reklam ve Medya Planlaması, Gülbuğ Erol |
| 3. | Medya Planlaması, Anadolu Üniversitesi Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 10 | 0 | 1 | 10 |
| Midterm Examination | 1 | 19 | 1 | 20 |
| Final Examination | 1 | 24 | 1 | 25 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 5 | 4 | 3 | 3 | 3 | 3 | 4 | |||||||||||||||||
OÇ-2 | 4 | 5 | 5 | 3 | 3 | 4 | 3 | 5 | 4 | 3 | 4 | ||||||||||||||
OÇ-3 | 3 | 4 | 5 | 4 | 3 | 3 | 3 | 5 | 4 | 5 | 3 | 5 | |||||||||||||
OÇ-4 | 4 | 4 | 5 | 4 | 3 | 4 | 3 | 5 | 4 | 5 | 3 | 4 | 5 | ||||||||||||
OÇ-5 | 4 | 5 | 5 | 4 | 3 | 4 | 5 | 3 | 5 | 4 | |||||||||||||||