Information Package / Course Catalogue
Course Structure Diagram
1. Semester
Course Course Type ECTS
Compulsory 1 Required 30
Total ECTS   30
Course Course Type Theory Prt. ECTS
Basic Information Technologies
ENF155
 Required 3 0 4
Introduction to Communication
İLT101
 Required 3 0 5
Sociology of Communication
İLT401
 Required 3 0 4
Career Planining
KP111
 Required 1 0 2
Principles of Atatürk and History of Turkish Revolution
AI101
 Required 4 0 4
Turkish Language
TD101
 Required 4 0 4
Basic Law
İLT106
 Required 3 0 2
Human Resources Management
İLT119
 Required 3 0 5
2. Semester
Course Course Type ECTS
Compulsory 2 Required 30
Total ECTS   30
Course Course Type Theory Prt. ECTS
Psychology of Communication
İLT112
 Required 3 0 4
History of Communication
İLT102
 Required 3 0 4
English Through Skills
YD101
 Required 4 0 4
Political Science
İLT206
 Required 3 0 4
Digital Culture
İLT224
 Required 3 0 4
Integrated Marketing Communication
HİR104
 Required 3 0 6
General Economics
EF171
 Required 3 0 4
3. Semester
Course Course Type ECTS
Compulsory 3 Required 25
Out of Field Elective Courses Non Departmental Elective 5
Total ECTS   30
Course Course Type Theory Prt. ECTS
Communication Theories I
İLT201
 Required 3 0 5
Social Awareness and Volunteerism
İLT216
 Required 1 2 2
Effective Communication Techniques
HİR220
 Required 3 0 6
Introduction to Public Relations
HİR102
 Required 3 0 6
Introduction to Advertising
HİR166
 Required 3 0 6
Course Course Type Theory Prt. ECTS
Non Departmental Elective
4. Semester
Course Course Type ECTS
Compulsory 4 Required 25
Out of Field Elective Courses Non Departmental Elective 5
Total ECTS   30
Course Course Type Theory Prt. ECTS
Communication Theories II
İLT218
 Required 3 0 5
Storytelling
İLT334
 Required 2 1 5
Political Communication Campaigns
HİR263
 Required 3 0 5
Oral Communication and Presentation Skills
İLT265
 Required 2 2 5
Creativity in Advertising
HİR206
 Required 2 2 5
Course Course Type Theory Prt. ECTS
Non Departmental Elective
5. Semester
Course Course Type ECTS
Compulsory 5 Required 15
Pra Department Elective Courses Area Elective 15
Total ECTS   30
Course Course Type Theory Prt. ECTS
Media and Ethics
İLT212
 Required 3 0 5
Public Relations Practices
HİR366
 Required 2 2 5
Public Relations Copywriting
HİR340
 Required 2 2 5
Course Course Type Theory Prt. ECTS
Corporate Communication
HİR389
 Area Elective 3 0 5
Social Responsibilty Projects
HİR391
 Area Elective 3 0 5
Economy of Media
İLT113
 Area Elective 3 0 4
Business of Media
İLT110
 Area Elective 3 0 4
Statistics
İLT123
 Area Elective 3 0 4
Foreign Language I (french)
YD185
 Area Elective 2 0 3
Foreign Language II (french)
YD186
 Area Elective 2 0 3
Foreign Language I (german)
YD187
 Area Elective 2 0 3
Foreign Language II (german)
YD188
 Area Elective 2 0 3
Entrepreneurship
İLT165
 Area Elective 2 0 5
Emergency and Disaster Management
AAD101
 Area Elective 2 0 2
Health Communication
İLT302
 Area Elective 3 0 5
Digital Literacy
İLT303
 Area Elective 3 0 5
Mass Media Law
İLT214
 Area Elective 3 0 3
Visual Narrative Genres
İLT304
 Area Elective 3 0 5
Visual Communication
İLT307
 Area Elective 3 0 5
Mythology
İLT312
 Area Elective 3 0 5
University Culture
İLT111
 Area Elective 2 0 2
Intercultural Communication
İLT321
 Area Elective 3 0 5
Critical Media Literacy
İLT327
 Area Elective 3 0 5
EU Media and Policies
İLT331
 Area Elective 3 0 5
Political Communication
İLT332
 Area Elective 3 0 5
Sustainability Communication
İLT333
 Area Elective 2 2 5
Communication and Cultural Heritage
İLT315
 Area Elective 3 0 5
Transmedia Culture
İLT403
 Area Elective 3 0 5
Nation Branding
HİR365
 Area Elective 2 1 5
Interpersonal Communication
HİR385
 Area Elective 3 0 5
Complaint Management
HİR398
 Area Elective 3 0 5
Public Diplomacy and Lobbying
İLT359
 Area Elective 3 0 5
Persuasive Communication
İLT378
 Area Elective 3 0 5
Nonverbal Communication
İLT416
 Area Elective 3 0 5
Protocol Management and Code of Conduct
İLT455
 Area Elective 3 0 5
Advertisement Analysis
HİR273
 Area Elective 2 1 5
Digital Content Management
İLT370
 Area Elective 1 2 5
Masters of Advertising
HİR370
 Area Elective 3 0 5
International Advertising
HİR374
 Area Elective 3 0 5
Contemporary Intention in Advertising
HİR326
 Area Elective 3 0 5
Information Management In Advertising
HİR376
 Area Elective 3 0 5
International Public Relations
HİR380
 Area Elective 3 0 5
Crisis Communcation
HİR386
 Area Elective 3 0 5
Persuasive Communication
HİR413
 Area Elective 3 0 5
Corporative Broadcast Design and Management in Public Relations
HİR421
 Area Elective 1 2 5
Advertising History
HİR422
 Area Elective 3 0 5
Customer Relationship Management
HİR397
 Area Elective 3 0 5
6. Semester
Course Course Type ECTS
Compulsory 6 Required 15
Pra Department Elective Courses Area Elective 15
Total ECTS   30
Course Course Type Theory Prt. ECTS
Research Methods in Social Sciences
İLT202
 Required 3 0 4
Customer Behavior
HİR312
 Required 3 0 5
Brand Management
HİR314
 Required 3 0 6
Course Course Type Theory Prt. ECTS
Corporate Communication
HİR389
 Area Elective 3 0 5
Social Responsibilty Projects
HİR391
 Area Elective 3 0 5
Economy of Media
İLT113
 Area Elective 3 0 4
Business of Media
İLT110
 Area Elective 3 0 4
Statistics
İLT123
 Area Elective 3 0 4
Foreign Language I (french)
YD185
 Area Elective 2 0 3
Foreign Language II (french)
YD186
 Area Elective 2 0 3
Foreign Language I (german)
YD187
 Area Elective 2 0 3
Foreign Language II (german)
YD188
 Area Elective 2 0 3
Entrepreneurship
İLT165
 Area Elective 2 0 5
Emergency and Disaster Management
AAD101
 Area Elective 2 0 2
Health Communication
İLT302
 Area Elective 3 0 5
Digital Literacy
İLT303
 Area Elective 3 0 5
Mass Media Law
İLT214
 Area Elective 3 0 3
Visual Narrative Genres
İLT304
 Area Elective 3 0 5
Visual Communication
İLT307
 Area Elective 3 0 5
Mythology
İLT312
 Area Elective 3 0 5
University Culture
İLT111
 Area Elective 2 0 2
Intercultural Communication
İLT321
 Area Elective 3 0 5
Critical Media Literacy
İLT327
 Area Elective 3 0 5
EU Media and Policies
İLT331
 Area Elective 3 0 5
Political Communication
İLT332
 Area Elective 3 0 5
Sustainability Communication
İLT333
 Area Elective 2 2 5
Communication and Cultural Heritage
İLT315
 Area Elective 3 0 5
Transmedia Culture
İLT403
 Area Elective 3 0 5
Nation Branding
HİR365
 Area Elective 2 1 5
Interpersonal Communication
HİR385
 Area Elective 3 0 5
Complaint Management
HİR398
 Area Elective 3 0 5
Public Diplomacy and Lobbying
İLT359
 Area Elective 3 0 5
Persuasive Communication
İLT378
 Area Elective 3 0 5
Nonverbal Communication
İLT416
 Area Elective 3 0 5
Protocol Management and Code of Conduct
İLT455
 Area Elective 3 0 5
Advertisement Analysis
HİR273
 Area Elective 2 1 5
Digital Content Management
İLT370
 Area Elective 1 2 5
Masters of Advertising
HİR370
 Area Elective 3 0 5
International Advertising
HİR374
 Area Elective 3 0 5
Contemporary Intention in Advertising
HİR326
 Area Elective 3 0 5
Information Management In Advertising
HİR376
 Area Elective 3 0 5
International Public Relations
HİR380
 Area Elective 3 0 5
Crisis Communcation
HİR386
 Area Elective 3 0 5
Persuasive Communication
HİR413
 Area Elective 3 0 5
Corporative Broadcast Design and Management in Public Relations
HİR421
 Area Elective 1 2 5
Advertising History
HİR422
 Area Elective 3 0 5
Customer Relationship Management
HİR397
 Area Elective 3 0 5
7. Semester
Course Course Type ECTS
Compulsory 7 Required 15
Pra Department Elective Courses Area Elective 15
Total ECTS   30
Course Course Type Theory Prt. ECTS
Science Communication
İLT444
 Required 3 0 5
Professional English I
İLT409
 Required 2 0 2
Campaign Design in Public Relations and Advertising I
HİR475
 Required 5 1 8
Course Course Type Theory Prt. ECTS
Corporate Communication
HİR389
 Area Elective 3 0 5
Social Responsibilty Projects
HİR391
 Area Elective 3 0 5
Economy of Media
İLT113
 Area Elective 3 0 4
Business of Media
İLT110
 Area Elective 3 0 4
Statistics
İLT123
 Area Elective 3 0 4
Foreign Language I (french)
YD185
 Area Elective 2 0 3
Foreign Language II (french)
YD186
 Area Elective 2 0 3
Foreign Language I (german)
YD187
 Area Elective 2 0 3
Foreign Language II (german)
YD188
 Area Elective 2 0 3
Entrepreneurship
İLT165
 Area Elective 2 0 5
Emergency and Disaster Management
AAD101
 Area Elective 2 0 2
Health Communication
İLT302
 Area Elective 3 0 5
Digital Literacy
İLT303
 Area Elective 3 0 5
Mass Media Law
İLT214
 Area Elective 3 0 3
Visual Narrative Genres
İLT304
 Area Elective 3 0 5
Visual Communication
İLT307
 Area Elective 3 0 5
Mythology
İLT312
 Area Elective 3 0 5
University Culture
İLT111
 Area Elective 2 0 2
Intercultural Communication
İLT321
 Area Elective 3 0 5
Critical Media Literacy
İLT327
 Area Elective 3 0 5
EU Media and Policies
İLT331
 Area Elective 3 0 5
Political Communication
İLT332
 Area Elective 3 0 5
Sustainability Communication
İLT333
 Area Elective 2 2 5
Communication and Cultural Heritage
İLT315
 Area Elective 3 0 5
Transmedia Culture
İLT403
 Area Elective 3 0 5
Nation Branding
HİR365
 Area Elective 2 1 5
Interpersonal Communication
HİR385
 Area Elective 3 0 5
Complaint Management
HİR398
 Area Elective 3 0 5
Public Diplomacy and Lobbying
İLT359
 Area Elective 3 0 5
Persuasive Communication
İLT378
 Area Elective 3 0 5
Nonverbal Communication
İLT416
 Area Elective 3 0 5
Protocol Management and Code of Conduct
İLT455
 Area Elective 3 0 5
Advertisement Analysis
HİR273
 Area Elective 2 1 5
Digital Content Management
İLT370
 Area Elective 1 2 5
Masters of Advertising
HİR370
 Area Elective 3 0 5
International Advertising
HİR374
 Area Elective 3 0 5
Contemporary Intention in Advertising
HİR326
 Area Elective 3 0 5
Information Management In Advertising
HİR376
 Area Elective 3 0 5
International Public Relations
HİR380
 Area Elective 3 0 5
Crisis Communcation
HİR386
 Area Elective 3 0 5
Persuasive Communication
HİR413
 Area Elective 3 0 5
Corporative Broadcast Design and Management in Public Relations
HİR421
 Area Elective 1 2 5
Advertising History
HİR422
 Area Elective 3 0 5
Customer Relationship Management
HİR397
 Area Elective 3 0 5
8. Semester
Course Course Type ECTS
Compulsory 8 Required 15
Pra Department Elective Courses Area Elective 15
Total ECTS   30
Course Course Type Theory Prt. ECTS
Professional English II
İLT410
 Required 2 0 2
Artificial Intelligence Practices in Public Relations and Advertising
HİR468
 Required 1 2 3
Industry-Specific Mentoring
HİR491
 Required 0 2 2
Campaign Design in Public Relations and Advertising II
HİR485
 Required 1 5 8
Course Course Type Theory Prt. ECTS
Corporate Communication
HİR389
 Area Elective 3 0 5
Social Responsibilty Projects
HİR391
 Area Elective 3 0 5
Economy of Media
İLT113
 Area Elective 3 0 4
Business of Media
İLT110
 Area Elective 3 0 4
Statistics
İLT123
 Area Elective 3 0 4
Foreign Language I (french)
YD185
 Area Elective 2 0 3
Foreign Language II (french)
YD186
 Area Elective 2 0 3
Foreign Language I (german)
YD187
 Area Elective 2 0 3
Foreign Language II (german)
YD188
 Area Elective 2 0 3
Entrepreneurship
İLT165
 Area Elective 2 0 5
Emergency and Disaster Management
AAD101
 Area Elective 2 0 2
Health Communication
İLT302
 Area Elective 3 0 5
Digital Literacy
İLT303
 Area Elective 3 0 5
Mass Media Law
İLT214
 Area Elective 3 0 3
Visual Narrative Genres
İLT304
 Area Elective 3 0 5
Visual Communication
İLT307
 Area Elective 3 0 5
Mythology
İLT312
 Area Elective 3 0 5
University Culture
İLT111
 Area Elective 2 0 2
Intercultural Communication
İLT321
 Area Elective 3 0 5
Critical Media Literacy
İLT327
 Area Elective 3 0 5
EU Media and Policies
İLT331
 Area Elective 3 0 5
Political Communication
İLT332
 Area Elective 3 0 5
Sustainability Communication
İLT333
 Area Elective 2 2 5
Communication and Cultural Heritage
İLT315
 Area Elective 3 0 5
Transmedia Culture
İLT403
 Area Elective 3 0 5
Nation Branding
HİR365
 Area Elective 2 1 5
Interpersonal Communication
HİR385
 Area Elective 3 0 5
Complaint Management
HİR398
 Area Elective 3 0 5
Public Diplomacy and Lobbying
İLT359
 Area Elective 3 0 5
Persuasive Communication
İLT378
 Area Elective 3 0 5
Nonverbal Communication
İLT416
 Area Elective 3 0 5
Protocol Management and Code of Conduct
İLT455
 Area Elective 3 0 5
Advertisement Analysis
HİR273
 Area Elective 2 1 5
Digital Content Management
İLT370
 Area Elective 1 2 5
Masters of Advertising
HİR370
 Area Elective 3 0 5
International Advertising
HİR374
 Area Elective 3 0 5
Contemporary Intention in Advertising
HİR326
 Area Elective 3 0 5
Information Management In Advertising
HİR376
 Area Elective 3 0 5
International Public Relations
HİR380
 Area Elective 3 0 5
Crisis Communcation
HİR386
 Area Elective 3 0 5
Persuasive Communication
HİR413
 Area Elective 3 0 5
Corporative Broadcast Design and Management in Public Relations
HİR421
 Area Elective 1 2 5
Advertising History
HİR422
 Area Elective 3 0 5
Customer Relationship Management
HİR397
 Area Elective 3 0 5
Adnan Menderes University - Information Package / Course Catalogue
2026