Information Package / Course Catalogue
Entrepreneurship
Course Code: İLT165
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to introduce students to the concepts and processes of entrepreneurship, and to equip them with entrepreneurial skills specifically in the fields of media, creative industries, and particularly radio, television, and cinema. The course focuses on developing business ideas, preparing business plans, conducting risk analysis, exploring financial resources, and understanding digital entrepreneurship.

Course Content

This course introduces the basic principles of entrepreneurship and aims to provide students with foundational knowledge on developing business ideas and preparing business plans, particularly within the media and creative industries. Topics include entrepreneurship in creative industries, digital entrepreneurship, financial resources, and ethical aspects of entrepreneurial practice. By the end of the course, students will be able to develop and present entrepreneurial projects based on their own media-related ideas.

Name of Lecturer(s)
Learning Outcomes
1.Defines the concept of entrepreneurship and its applications in the media sector.
2.Develops innovative business ideas in media and creative industries.
3.Prepares basic business plans and models for media-focused ventures.
4.Analyzes financial resources, risk management, and ethical responsibilities in entrepreneurship.
5.Gains the ability to create and present content as an entrepreneur in digital media environments.
Recommended or Required Reading
1.Hisrich, R. D., Peters, M. P., Shepherd, D. A. (Çev. Tamer Müftüoğlu) (2016). Girişimcilik. Nobel Yayınları.
2.Yılmaz, M. K. (2014). Kültürel Girişimcilik: Yaratıcı Endüstrilerde Yeni Yaklaşımlar. Detay Yayıncılık. – Medya, sanat ve kültürel girişimcilik bağlamında değerlendirme sunar.
3.KOSGEB Yayınları – Girişimcilik Eğitimi Modülleri
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Entrepreneurship (in the Context of Media and Creative Industries)
Week 2 - Theoretical
Types of Entrepreneurship: Media, Cultural, and Digital Ventures
Week 3 - Theoretical
Entrepreneurship in Creative Industries and Media Professions
Week 4 - Theoretical
Media Entrepreneurship: Broadcasting, Production, Content Creation
Week 5 - Theoretical
Developing Media-Based Business Ideas
Week 6 - Theoretical
Building Business Models for Audiovisual Content
Week 7 - Theoretical
Midterm-Preparing Business Plans for Media Startups
Week 8 - Theoretical
Financial Planning and Funding Sources for Media Projects
Week 9 - Theoretical
Risk and Failure Management in the Media Sector
Week 10 - Theoretical
Legal and Ethical Responsibilities in Media Entrepreneurship
Week 11 - Theoretical
Digital Media Entrepreneurship: YouTube, Podcasts, Social Media
Week 12 - Theoretical
Branding and Audience Positioning in Media
Week 13 - Theoretical
Marketing Strategies and Promotion Tactics for Media
Week 14 - Theoretical
Student Presentations of Media Ventures I
Week 15 - Theoretical
Student Presentations of Media Ventures II and Feedback
Week 16 - Final Exam
Final
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Quiz1%10
Midterm Examination1%25
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory141356
Quiz1606
Midterm Examination120121
Final Examination135136
TOTAL WORKLOAD (hours)119
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
PÇ-21
PÇ-22
PÇ-23
PÇ-24
PÇ-25
OÇ-1
1
3
2
2
2
OÇ-2
3
3
2
2
5
3
2
3
2
3
3
4
3
OÇ-3
2
3
4
2
3
4
4
3
3
3
2
4
4
5
OÇ-4
2
2
2
4
2
3
4
3
3
4
2
4
3
4
OÇ-5
3
3
5
2
5
3
4
4
2
5
3
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026