Information Package / Course Catalogue
Public Relations Copywriting
Course Code: HİR340
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 2
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

It is aimed to learn the basic principles of this text writing, to prepare the texts in accordance with the rules of writing, and to acquire the competence in the coding of the desired message with the correct emotional and logical tone. It is also aimed to learn how to use professional tools which are instrument of text writing.

Course Content

The text writer will be practiced both in practice and in theoretical practice. Field work will often be conducted on the selected themes to develop skills in writing texts. In addition, professional use tools will be recognized and qualified for effective use of these tools.

Name of Lecturer(s)
Learning Outcomes
1.To be able to learn the basics of the field of communication and to be able to discuss in this subject.
2.To know what communication models express and what they correspond to in social life.
3.Understand the general view of communication theories.
4.To learn the increase of communication studies.
5.To gain basic copywriting skills.
Recommended or Required Reading
1.Necdet Karasevda. Yazarlık Okulu, Kaldırım Yayınları, İstanbul, 2013
2.Stephen May. Yaratıcı Yazarlık, Optimist Yayınları, İstanbul, 2012
Weekly Detailed Course Contents
Week 1 - Theoretical & Practice
Basic concepts of text writing I
Week 2 - Theoretical & Practice
Basic concepts of text writing II
Week 3 - Theoretical & Practice
Discourse production I
Week 4 - Theoretical & Practice
Discourse production II
Week 5 - Theoretical & Practice
Description I
Week 6 - Theoretical & Practice
Description II
Week 7 - Theoretical & Practice
Expression disorders I
Week 8 - Theoretical & Practice
Expression disorders II
Week 9 - Theoretical & Practice
In-house publications
Week 10 - Theoretical & Practice
Press newsletter I
Week 11 - Theoretical & Practice
Press newsletter II
Week 12 - Theoretical & Practice
Digital media and text authoring
Week 13 - Theoretical & Practice
Advertisement script author I
Week 14 - Theoretical & Practice
Advertisement script author II
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%10
Quiz1%10
Practice Examination1%60
Midterm Examination1%20
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory151360
Practice Examination132335
Midterm Examination127330
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
PÇ-21
PÇ-22
PÇ-23
PÇ-24
PÇ-25
OÇ-1
5
3
OÇ-2
4
4
5
OÇ-3
5
4
OÇ-4
4
3
4
OÇ-5
4
4
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026