The aim of this course is to teach students the fundamental principles and processes of complaint management; to equip them with the skills to analyze stakeholder complaints, resolve them using effective communication techniques, and develop strategies that contribute to improving corporate reputation.

The course aims to enable students to analyze the causes of complaints, plan complaint resolution processes, implement complaint management practices in digital and traditional communication environments, develop strategies for protecting corporate reputation, and develop solution-oriented approaches within the framework of ethical and legal responsibilities.