Information Package / Course Catalogue
| Course Code | : HİR263 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The objective of this course is to provide students with the theoretical foundations, strategic planning stages, and practical application methods of political communication campaigns. Within the scope of this course, it is aimed for students to acquire skills in analyzing voter behavior, constructing candidate images and political discourse, effectively using traditional and digital media tools, and managing crisis situations. Consequently, the course aims to enable students to both analyze modern election campaigns from a scientific perspective and design professional campaigns within ethical frameworks.
This course comprehensively examines the foundations of political communication and the implementation processes of election campaigns. Throughout the course, the historical development of political campaign models, voter behavior, public opinion research, target audience analysis, and candidate image management are discussed. Additionally, political discourse construction, traditional and digital media strategies, propaganda techniques, crisis management, and the legal and ethical boundaries in political communication are conveyed through case studies.
| 1. | Explains core concepts, theories, and historical models in political communication. |
| 2. | Develops target audience campaign strategies for political candidates or parties. |
| 3. | Evaluates political campaigns within ethical principles, legal frameworks, and transparency. |
| 4. | Produces effective political communication content across traditional and digital media platforms. |
| 5. | onducts strategic communication planning and reputation management during political crises. |
| 6. | Evaluates political campaigns within ethical principles, legal frameworks, and transparency. |
| 1. | Political Communication – A. Atilla Girgin (Der Publishing |
| 2. | Political Communication: Concepts, Theories, and Strategies – Necdet Ekinci (Nobel Academic Publishing) |
| 3. | Political Communication and Campaign Management – Ali Murat Vural (Kriter Publishing) |
| 4. | Political Marketing: Election Campaign Strategy – Ahmet Taner Kışlalı (İmge Kitabevi) |
| 5. | Media and Politics – Süleyman İrvan (Gazi Kitabevi) |
| 6. | Propaganda and Persuasion Techniques – Mümtaz'er Türköne (Lotus Publishing) |
| 7. | Media and Politics – Süleyman İrvan (Gazi Kitabevi) |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 3 | 3 | 84 |
| Reading | 2 | 1 | 1 | 4 |
| Individual Work | 4 | 0 | 2 | 8 |
| Midterm Examination | 1 | 8 | 1 | 9 |
| Final Examination | 1 | 19 | 1 | 20 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 2 | 5 | 1 | 2 | 3 | 2 | 3 | 1 | 2 | 3 | 2 | 1 | 2 | 1 | 2 | 2 | 3 | 2 | 1 | 2 | 1 | 2 | 2 | ||
OÇ-2 | 2 | 4 | 5 | 2 | 3 | 3 | 3 | 4 | 5 | 2 | 2 | 1 | 3 | 2 | 2 | 4 | 3 | 2 | 1 | 4 | 5 | 5 | 3 | ||
OÇ-3 | 1 | 2 | 2 | 3 | 4 | 2 | 4 | 1 | 2 | 5 | 2 | 2 | 1 | 2 | 3 | 3 | 5 | 5 | 4 | 2 | 4 | 5 | |||
OÇ-4 | 2 | 3 | 4 | 5 | 2 | 3 | 2 | 5 | 4 | 2 | 2 | 2 | 3 | 4 | 3 | 5 | 2 | 2 | 2 | 3 | 4 | 4 | 2 | ||
OÇ-5 | 2 | 4 | 4 | 3 | 3 | 4 | 4 | 3 | 5 | 2 | 3 | 1 | 3 | 2 | 2 | 4 | 4 | 3 | 1 | 5 | 4 | 5 | 4 | ||
OÇ-6 | 2 | 2 | 2 | 3 | 4 | 2 | 4 | 1 | 2 | 2 | 2 | 3 | 2 | 3 | 3 | 3 | 3 | 5 | 5 | 4 | 2 | 4 | 2 | ||