Information Package / Course Catalogue
| Course Code | : HİR366 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Knowing the theories of public relations, developing appropriate strategies, methods and techniques that include public relations, quantity and results values
To develop perspectives on public relations theories and practices, and to be able to plan a public relations campaign in all its stages.
| 1. | In the field of public relations, they will gain the competence to plan public relations and advertising campaigns, taking into account the communication needs and differences of individuals, groups, or institutions. |
| 2. | They provide information to individuals and organizations on issues related to public relations; they effectively express/report their thoughts and proposed solutions to problems using written, visual, and auditory means. |
| 3. | They possess knowledge of the theories, methods, strategies, and techniques of the public relations field. |
| 4. | They possess the ability to use the tools and environments employed in public relations practices professionally, effectively, and competently. |
| 5. | They understand media planning processes tailored to target audiences in the fields of public relations and advertising. |
| 1. | Halkla İlişkiler Kampanyaları Uygulama Adımları ve Örnekler, Aslı İcil Tuncer, NOBEL AKADEMİK YAYINCILIK |
| 2. | Okay, A., & Okay, A. (2021). Halkla ilişkiler: Kavram, strateji ve uygulamaları. Der Yayınları. |
| 3. | James E. Grunig, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, Rota Yayınları |
| 4. | Macnamara, J. (2018). Evaluating public communication: Exploring new models, standards, and best practice. Routledge. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Assignment | 1 | %30 |
| Quiz | 1 | %20 |
| Practice Examination | 1 | %50 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 7 | 0 | 2 | 14 |
| Lecture - Practice | 7 | 4 | 6 | 70 |
| Assignment | 2 | 2 | 3 | 10 |
| Practice Examination | 1 | 10 | 3 | 13 |
| Final Examination | 1 | 15 | 3 | 18 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 3 | 4 | 5 | 4 | 3 | 3 | 4 | 4 | 5 | 4 | 3 | 2 | 3 | 3 | 2 | 2 | 3 | 3 | 3 | 5 | 4 | 4 | 4 | ||
OÇ-2 | 3 | 3 | 4 | 5 | 2 | 3 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 4 | 3 | 5 | 3 | 4 | 3 | 4 | 4 | 5 | 3 | ||
OÇ-3 | 5 | 5 | 4 | 3 | 3 | 3 | 4 | 3 | 4 | 2 | 4 | 3 | 2 | 3 | 3 | 3 | 2 | 3 | 3 | 4 | 4 | 3 | 2 | ||
OÇ-4 | 5 | 4 | 5 | 5 | 2 | 3 | 3 | 5 | 4 | 4 | 3 | 3 | 4 | 5 | 3 | 4 | 2 | 4 | 4 | 3 | 5 | 4 | 4 | ||
OÇ-5 | 3 | 3 | 4 | 5 | 3 | 4 | 3 | 5 | 3 | 4 | 4 | 2 | |||||||||||||