Information Package / Course Catalogue
Persuasive Communication
Course Code: İLT378
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

This course will introduce students to the fundamental concepts of persuasion, the variables involved in the persuasive communication process, and theories of persuasion. It will provide a foundational knowledge base of persuasion theories used in the fields of public relations and advertising, which are referred to as persuasion industries. The aim is to enable students to explain and discuss the relationship between perception, attitude, and behavior.

Course Content

This course covers definitions of persuasion, the differences between persuasion and related concepts, theories of perception, attitudes, and behavior, persuasion theories, the characteristics of the source, the characteristics of persuasive messages, the characteristics of the receiver, and persuasion in public relations and advertising campaigns as well as in everyday life.

Name of Lecturer(s)
Learning Outcomes
1.Evaluates the concept of persuasion and its psychological and social dimensions.
2.Can compare the rules of persuasion.
3.Can use persuasive communication methods
4.It can describe the persuasive communication process; from the perspective of source, message, and receiver.
5.Knows and applies the universal laws and techniques of persuasion.
Recommended or Required Reading
1.İknanın Gücü , William Deckard 2
2.Robert Cialdini, İknanın Psikolojisi
Weekly Detailed Course Contents
Week 1 - Theoretical
The role of persuasive communication in our daily lives.
Week 2 - Theoretical
The concept and scope of persuasive communication.
Week 3 - Theoretical
The History of Persuasion: Aristotle and Rhetoric
Week 4 - Theoretical
Attitude and behavior change in persuasive communication
Week 5 - Theoretical
The role of the source in persuasive communication.
Week 6 - Theoretical
The role of the message, medium, and receiver in persuasive communication.
Week 7 - Theoretical
The impact of noise and feedback on the persuasive communication process.
Week 8 - Theoretical
Feedforward and Persuasion Process
Week 9 - Theoretical
Persuasion through verbal messages
Week 10 - Theoretical
Persuasion through nonverbal messages.
Week 11 - Theoretical
The use of persuasive communication in public relations and advertising.
Week 12 - Theoretical
The use of persuasive communication in political communication and marketing.
Week 13 - Theoretical
The laws of persuasion and their application.
Week 14 - Theoretical
Persuasion techniques and their application
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Quiz1%10
Midterm Examination1%25
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory114243
Quiz1000
Midterm Examination103131
Final Examination105151
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
PÇ-21
PÇ-22
PÇ-23
PÇ-24
PÇ-25
OÇ-1
4
2
2
3
2
2
2
1
1
5
4
5
OÇ-2
3
2
2
2
2
3
1
1
4
4
4
OÇ-3
3
1
1
3
1
2
2
1
1
5
5
5
OÇ-4
4
1
1
2
1
2
2
1
1
4
5
4
OÇ-5
3
2
2
2
2
2
2
1
1
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026