This course is designed to enable students to develop effective communication strategies for digital platforms, produce and manage digital content integrated with visual communication design principles, critically examine the social media ecosystem, and prepare measurable communication plans.

Theoretical foundations of digital communication environments and social media; content strategy development; target audience analysis and persona creation; platform-specific visual content design; editorial calendar planning; performance measurement with analytics tools; crisis communication; ethical and legal framework; AI-assisted content production processes; comprehensive digital communication plan and portfolio development.