Information Package / Course Catalogue
| Course Code | : HİR370 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The primary objective of this course is to enrich students’ professional vision by examining the perspectives of national and international advertising pioneers who have shaped the history of advertising, as well as their contributions to the field and their pioneering campaigns. In line with this objective, the course aims to ensure that students master the theoretical and strategic foundations of the fields of communication, public relations and advertising, and are able to explain the development of advertising using an analytical and critical approach.
The course examines national and international advertising schools of thought, advertising masters, creative advertising approaches, historical development, case studies of advertising campaigns, and student portfolio projects.
| 1. | Knows how advertising is evolving in the world and in Turkey. |
| 2. | Identifies the major national and international schools of thought, masters, and methods that have shaped the history of advertising. |
| 3. | Analyzes the historical development of advertising in the world and in Turkey within the context of period-specific strategies and creative approaches. |
| 4. | Evaluates campaigns designed by prominent advertising masters (such as David Ogilvy, William Bernbach, Eli Acıman, etc.) using a critical approach within the framework of current strategic communication principles. |
| 5. | Synthesizes the creative techniques of different advertising schools (e.g., brainstorming, shock advertising, brand mascots) to design an advertising project and portfolio. |
| 1. | Elden, M. & Bakır, U. "Reklam Ustaları 1". Ankara: Detay Yayıncılık, 2014. |
| 2. | Elden, M. & Çelik, M. "Reklam Ustaları 2". Ankara: Detay Yayıncılık, 2017. |
| 3. | Elden, M. & Akyol, Z. "Reklam Ustaları 3". Ankara: Detay Yayıncılık, 2021. |
| 4. | Baransel, N. "Eli Acıman: Sevmediği Sözcük Reklam, Aşık Olduğu Mesleği Reklamcılık". İstanbul: Doğan Kitap, 2004. |
| 5. | Sezer, K. "Reklamın Sokak Çocuğu Ersin Salman". İstanbul: Reklamcılık Vakfı Yayınları, 2005. |
| 6. | Merter, E. "Cumhuriyet’i Afişleyen Adam: İhap Hulusi Görey 110 Yaşında". İstanbul: Literatür Yayınları, 2008. |
| 7. | Merter, E. "Usta İşi". İstanbul: Garaj Yayınları, 2018. |
| 8. | Ogilvy, D. "Bir Reklamcının İtirafları". İstanbul: Alfa Yayınları, 2008. |
| 9. | Sezer, K. "Ege Ernart: Bir Öncü Reklamcı ve Sıradışı Yaşamı". İstanbul: Reklamcılık Vakfı Yayınları, 2008. |
| 10. | Davutoğlu, N. "Ada’da Zaman". İstanbul: Epsilon Yayınları, 2002. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Project | 1 | 20 | 4 | 24 |
| Reading | 14 | 1 | 0 | 14 |
| Midterm Examination | 1 | 12 | 2 | 14 |
| Final Examination | 1 | 15 | 2 | 17 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 2 | 4 | 5 | 2 | 3 | 5 | |||||||||||||||||||
OÇ-2 | 3 | 5 | 3 | 2 | 5 | 3 | 4 | 3 | 2 | 2 | 2 | 4 | 2 | ||||||||||||
OÇ-3 | 3 | 5 | 3 | 2 | 5 | 4 | 5 | 4 | 3 | 4 | 3 | 2 | 4 | 4 | 2 | ||||||||||
OÇ-4 | 4 | 4 | 4 | 3 | 4 | 4 | 5 | 4 | 4 | 5 | 3 | 4 | 3 | 2 | 5 | 4 | 2 | ||||||||
OÇ-5 | 3 | 5 | 5 | 4 | 3 | 5 | 4 | 5 | 5 | 3 | 4 | 4 | 3 | 5 | 2 | 2 | 4 | 5 | 2 | 3 | |||||