The primary objective of this course is to enrich students’ professional vision by examining the perspectives of national and international advertising pioneers who have shaped the history of advertising, as well as their contributions to the field and their pioneering campaigns. In line with this objective, the course aims to ensure that students master the theoretical and strategic foundations of the fields of communication, public relations and advertising, and are able to explain the development of advertising using an analytical and critical approach.

The course examines national and international advertising schools of thought, advertising masters, creative advertising approaches, historical development, case studies of advertising campaigns, and student portfolio projects.