Information Package / Course Catalogue
Industry-Specific Mentoring
Course Code: HİR491
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 0
Prt.: 2
Credit: 1
Lab: 0
ECTS: 2
Objectives of the Course

The aim of the course is to provide students who are nearing graduation with the knowledge and experience that will guide them in their career steps and professional lives.

Course Content

This course focuses on guiding graduating students on matters related to their professional lives. Throughout the semester, students will explore best practices in CV preparation, job applications, and interviews. Additionally, professionals currently working in the public relations and advertising sectors will be invited to share insights with students on industry expectations and their own career paths.

Name of Lecturer(s)
Learning Outcomes
1.They gain knowledge about the public relations and advertising business.
2.They are aware of the factors that determine the conditions of employment opportunities in the media sector.
3.They gain knowledge in how to solve problems related to professional development after employment.
4.They reach the level where they can manage initial job applications.
5.They learn about career paths in the Public Relations and Advertising industry.
Recommended or Required Reading
1.İletişim'in ABC'si/ Ünsal Oskay
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction and information about the course.
Week 2 - Theoretical
Planning career
Week 3 - Theoretical
Preparing the CV
Week 4 - Theoretical
Passing job interviews successfully
Week 5 - Theoretical
Human resources and work environment
Week 6 - Theoretical
Things to consider when starting a new job.
Week 7 - Theoretical
Passing job interviews successfully
Week 8 - Practice
Mid-term exam
Week 9 - Theoretical
Work-life balance
Week 10 - Theoretical
Post-employment professional development
Week 11 - Practice
Guest-Student Meeting
Week 12 - Practice
Guest-Student Meeting
Week 13 - Practice
Guest-Student Meeting
Week 14 - Practice
Guest-Student Meeting
Week 15 - Final Exam
Final
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures1%10
Practice1%10
Midterm Examination1%20
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Practice140228
Reading2138
Individual Work23210
Midterm Examination1213
Final Examination1112
TOTAL WORKLOAD (hours)51
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
PÇ-21
PÇ-22
PÇ-23
PÇ-24
PÇ-25
OÇ-1
4
1
1
1
2
2
1
1
1
2
2
3
2
2
2
1
1
1
1
3
1
OÇ-2
2
1
2
1
3
1
1
2
2
3
2
2
1
2
1
2
2
1
OÇ-3
2
2
1
2
3
1
2
2
3
4
5
2
4
2
1
1
4
3
1
OÇ-4
1
2
1
1
1
2
2
2
3
2
3
5
2
3
5
1
1
3
4
1
OÇ-5
4
1
1
2
2
1
1
2
3
5
2
3
2
1
1
2
3
1
Adnan Menderes University - Information Package / Course Catalogue
2026