The aim of this course is to enable students to carry out the integrated campaign design process in the fields of public relations and advertising through practice. Within the scope of the course, students are expected to integrate the research, analysis, target audience identification, strategy development, creative idea generation, and message design skills they have previously acquired with media planning, budgeting, scheduling, campaign materials, implementation planning, presentation, and evaluation reporting. The course contributes to the development of students as communication professionals who can assume responsibility within teamwork, think strategically, develop creative solutions, and prepare a professional campaign file.

This course focuses on the implementation process of public relations and advertising campaigns. Within the scope of the course, students develop a campaign idea in line with the campaign brief and strategic plan; create a media and channel plan; prepare a budget, timeline, and task distribution; design written, visual, and digital campaign materials; and determine the implementation process and evaluation criteria. Through sample campaign analyses, group work, project file preparation, and campaign presentations, the course aims to improve students’ ability to plan, execute, present, and evaluate a professional campaign in a holistic manner.