Information Package / Course Catalogue
| Course Code | : HİR273 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 1 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to analyze advertising texts and their visuals, which are one of the most important elements of visual culture, from the historical context and gain a critical visual literacy perspective, based on the basic features of oral, written and visual cultures.
Oral, written and visual cultures recognize the basic features. Define the ad. It summarizes the relation of advertising with economy, politics and cultural platforms. Compares the characteristics of written and visual elements of advertisement according to historical periods. Gain critical visual literacy skills related to advertising. Categorizes the elements in the ad. Why link the results between the elements in the ads. According to the methods of analysis, he criticizes the advertisement from the perspective of racist, sexist and discriminatory policies.5.3. Why link the results between the elements in the ads. According to the methods of analysis, the advertising is criticized from the perspective of racist, sexist and discriminatory policies. There are inferences about how to show social responsibility in advertising.
| 1. | Explains the basic concepts, theoretical approaches, and analytical methods of advertising |
| 2. | Analyzes advertising campaigns in terms of content, audience, media, and strategy. |
| 3. | Deconstructs advertising messages from visual, linguistic, and semantic perspectives. |
| 4. | Critically evaluates different advertising types (commercial, social, political, etc.). |
| 5. | Interprets persuasive strategies, ethical boundaries, and cultural codes in advertising. |
| 6. | Applies quantitative and qualitative methods (survey, content analysis, discourse analysis) in advertising research. |
| 1. | Barthes, Roland (2005). Symbolic Adventure, 4th Edition, YKY Publications, Istanbul. |
| 2. | Baudrillard, Jean (2004), Consumption Society, 2nd ed., Ark Publications, Istanbul. |
| 3. | Ellul, Jacques (2004), The Fall of the Word, 2nd edition, Paradigma publications, Istanbul. |
| 4. | Rodgers, S., & Thorson, E. (Eds.). (2019). Digital advertising: Theory and practice (3rd ed.). Routledge. |
| 5. | Neumeier, M. (2006). Zag: The number one strategy of high-performance brands. New Riders. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 1 | 3 | 60 |
| Midterm Examination | 1 | 27 | 3 | 30 |
| Final Examination | 1 | 32 | 3 | 35 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 5 | 4 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | |||||||||||||||
OÇ-2 | 4 | 5 | 5 | 4 | 3 | 3 | 4 | 3 | 5 | 5 | 3 | 5 | 5 | ||||||||||||
OÇ-3 | 4 | 5 | 5 | 3 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 5 | 4 | ||||||||||||
OÇ-4 | 3 | 4 | 4 | 3 | 3 | 4 | 3 | 4 | 4 | 4 | 3 | 4 | 4 | 4 | |||||||||||
OÇ-5 | 3 | 4 | 3 | 5 | 5 | 4 | 3 | 5 | |||||||||||||||||
OÇ-6 | 4 | 4 | 3 | 4 | 3 | 4 | 5 | 3 | 5 | ||||||||||||||||