The primary objective of this course is to provide students with a comprehensive understanding of the fundamental concepts, institutions, logic, models, and operational processes of advertising. The course aims to build a foundation in the theoretical and methodological knowledge required for the Public Relations and Advertising program, enabling students to develop the competence to create innovative methods and strategies tailored to communication needs.

Definition of advertising; its objectives; types; the historical development of advertising in Turkey and worldwide; advertising media; advertising models related to the advertising process; the advertising design process.