Information Package / Course Catalogue
| Course Code | : HİR166 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 6 |
The primary objective of this course is to provide students with a comprehensive understanding of the fundamental concepts, institutions, logic, models, and operational processes of advertising. The course aims to build a foundation in the theoretical and methodological knowledge required for the Public Relations and Advertising program, enabling students to develop the competence to create innovative methods and strategies tailored to communication needs.
Definition of advertising; its objectives; types; the historical development of advertising in Turkey and worldwide; advertising media; advertising models related to the advertising process; the advertising design process.
| 1. | Explains the definition, objectives, types, and role of advertising within marketing communication. |
| 2. | Evaluates the historical development of advertising in Turkey and around the world in a comparative manner. |
| 3. | Compares different advertising media (newspapers, magazines, radio, television, cinema, out-of-home (OoH), and digital media) in terms of their characteristics, intended uses, and methods of reaching the target audience. |
| 4. | Analyzes basic models of the advertising process using advertising examples. |
| 5. | Explains the key stages of the advertising campaign process. |
| 1. | Elden, Müge. (2015) Reklam ve Reklamcılık İstanbul: Say Yayınları |
| 2. | Arens, W. F. (2020) Contemporary Advertising (16th Ed.), McGraw Hill. |
| 3. | Pricken, Mario. Creative Advertising: Ideas and Technique From the World's Best Campaigns. London: Thames & Hudson, 2002 |
| 4. | Moriarty, Sandra. Nancy Mitchell and William Wells. Advertising & IMC: Principles & Practice Boston: Prentice Hall, 2012. |
| 5. | Burtenshaw, K. Mahon, N. & Barfoot, C. (2014) Yaratıcı Reklamcılığın Temelleri. Literatür Yayınları. |
| 6. | Bir, A. A. & Suher, K. (Edt.) (2017) Reklam Teorileri 1. The Kitap Yayınları. |
| 7. | Bir, A. A. & Suher, K. (Edt.) (2022) Reklam Teorileri 2. The Kitap Yayınları. |
| 8. | Van Dyck, F. (2015) Yeni Nesil Reklamcılık. The Kitap Yayınları. |
| 9. | Sullivan, L. (2018) Satan Reklam Yaratmak. MediaCat Yayınları. |
| 10. | Batı, U. (2010) Reklamın Dili. Alfa Yayınları. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 1 | %10 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Reading | 14 | 3 | 0 | 42 |
| Midterm Examination | 1 | 18 | 2 | 20 |
| Final Examination | 1 | 19 | 2 | 21 |
| TOTAL WORKLOAD (hours) | 153 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 2 | 5 | 2 | 2 | 2 | 2 | |||||||||||||||||||
OÇ-2 | 2 | 3 | 4 | 3 | 2 | 3 | 2 | ||||||||||||||||||
OÇ-3 | 4 | 3 | 5 | 3 | 3 | 3 | 4 | 3 | 4 | 3 | 3 | ||||||||||||||
OÇ-4 | 3 | 4 | 3 | 2 | 5 | 3 | 4 | 2 | 4 | 3 | |||||||||||||||
OÇ-5 | 2 | 4 | 4 | 3 | 2 | 3 | 2 | 4 | 3 | 2 | 3 | 3 | 5 | 2 | 2 | ||||||||||