The aim of the course "Applications of Artificial Intelligence in Public Relations and Advertising" is to enable students to understand how artificial intelligence technologies are used in the fields of public relations, advertising, brand communication, digital communication, and marketing communication. Within the scope of the course, students are expected to gain knowledge and practical skills in AI-assisted audience analysis, content creation, campaign design, media planning, social media management, crisis communication, measurement and evaluation, and reporting processes. Furthermore, the course aims to develop awareness of ethical principles, data privacy, copyright, transparency, and professional responsibility in the use of artificial intelligence.

This course examines how artificial intelligence (AI) technologies are used in public relations and advertising. Topics covered include AI-assisted audience analysis, content creation, campaign design, media planning, social media management, crisis communication, measurement and evaluation, and reporting processes. Data privacy, ethical principles, copyright, transparency, and algorithmic bias are also addressed. Upon completion of the course, students are expected to be able to develop public relations or advertising campaigns using AI tools.