Information Package / Course Catalogue
| Course Code | : HİR305 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Developing, implementing, and evaluating appropriate strategies, methods, and techniques in the fields of communication, public relations, and advertising by considering the communicational characteristics, needs, and differences of individuals, groups, masses, or institutions
Developing perspective on public relations theories and practices, and planning a public relations campaign through all its stages
| Prof. Aslı İCİL TUNCER |
| 1. | Individuals acquire the competence to plan public relations and advertising campaigns in the field of public relations taking into account the communication needs and differences of individuals, groups or institutions. |
| 2. | Transfers knowledge to individuals and institutions on matters related to the field of public relations effectively expresses/reports their thoughts and solution proposals for problems through written, visual and auditory tools. |
| 3. | Possesses knowledge of the theories, methods, strategies and techniques of the field of public relations . |
| 4. | Possesses the skill to use the tools and media employed in public relations and practices at a professional level, effectively and competently. |
| 1. | James E. Grunig, Excellence in Public Relations and Communication Management, Rota |
| 2. | Alaeddin Asna, Public Relations Fundamentals, Der |
| 3. | Public Relations Campaigns Implementation Steps and Examples, Aslı İcil Tuncer |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 5 | 1 | 3 | 20 |
| Lecture - Practice | 10 | 0 | 6 | 60 |
| Midterm Examination | 1 | 21 | 1 | 22 |
| Final Examination | 1 | 22 | 1 | 23 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 3 | 4 | 5 | 5 | 3 | 5 | 5 | 5 | 3 | 2 | 4 | 3 | 2 | 4 | 5 | 5 | 5 | ||||||||
OÇ-2 | 5 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 3 | 2 | 5 | 2 | 4 | 4 | 5 | |||||||
OÇ-3 | 5 | 5 | 5 | 5 | 3 | 4 | 5 | 5 | 3 | 5 | 5 | 5 | 2 | 5 | 5 | 5 | 5 | 4 | |||||||
OÇ-4 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 3 | 5 | 5 | 5 | 5 | |||||||||