Information Package / Course Catalogue
Copywriting I
Course Code: HİR307
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 2
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

It is aimed to learn the basic principles of this text writing, to prepare the texts in accordance with the rules of writing, and to acquire the competence in the coding of the desired message with the correct emotional and logical tone. It is also aimed to learn how to use professional tools which are instrument of text writing.

Course Content

The text writer will be practiced both in practice and in theoretical practice. Field work will often be conducted on the selected themes to develop skills in writing texts. In addition, professional use tools will be recognized and qualified for effective use of these tools.

Name of Lecturer(s)
Assoc. Prof. Emrah BAŞER
Learning Outcomes
1.To be able to learn the basics of the field of communication and to be able to discuss in this subject.
2.To know what communication models express and what they correspond to in social life.
3.Understand the general view of communication theories.
4.To learn the increase of communication studies.
5.To gain basic copywriting skills.
Recommended or Required Reading
1.Necdet Karasevda. Yazarlık Okulu, Kaldırım Yayınları, İstanbul, 2013
2.Stephen May. Yaratıcı Yazarlık, Optimist Yayınları, İstanbul, 2012
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic concepts of text writing
Week 2 - Theoretical
Basic concepts of text writing
Week 3 - Theoretical
Discourse production
Week 4 - Theoretical
Discourse production
Week 5 - Theoretical
Description
Week 6 - Theoretical
Description
Week 7 - Theoretical
Expression disorders
Week 8 - Intermediate Exam
Midterm exam
Week 9 - Theoretical
In-house publications
Week 10 - Theoretical
Press newsletter
Week 11 - Theoretical
Press newsletter
Week 12 - Theoretical
Digital media and text authoring
Week 13 - Theoretical
Advertisement script author
Week 14 - Theoretical
Advertisement script author
Week 15 - Theoretical
Slogan
Week 16 - Final Exam
Final exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%30
Final Examination1%40
Practice1%10
Attending Lectures1%10
Assignment1%10
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory151360
Midterm Examination127330
Final Examination132335
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
PÇ-21
PÇ-22
PÇ-23
PÇ-24
PÇ-25
OÇ-1
5
5
5
5
5
5
5
5
5
5
5
5
5
OÇ-2
5
5
5
5
5
5
5
5
5
5
5
5
5
OÇ-3
5
5
5
5
5
5
5
5
5
5
5
5
5
OÇ-4
5
5
5
5
5
5
5
5
5
5
5
5
5
OÇ-5
5
5
5
5
5
5
5
5
5
5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026