The aim of consumer behavior course is; to be informed about factors affecting consumer behavior and decisions and about the consumer decision-making process.

Contents of the course include definitions and general structure of consumer behavior, substructure of consumer behavior, marketing activities in terms of consumer behavior, market segmentation, buying behavior of consumers, improving productivity of intermediary firms, consumer perspective and viewpoints, consumer behavior from economic approaches, consumer psychology, socio-economic reasons effecting consumer behaviors, consumption requirement, consumers' share in the protection of consumers, modern approaches.