Information Package / Course Catalogue
| Course Code | : HİR312 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of consumer behavior course is; to be informed about factors affecting consumer behavior and decisions and about the consumer decision-making process.
Contents of the course include definitions and general structure of consumer behavior, substructure of consumer behavior, marketing activities in terms of consumer behavior, market segmentation, buying behavior of consumers, improving productivity of intermediary firms, consumer perspective and viewpoints, consumer behavior from economic approaches, consumer psychology, socio-economic reasons effecting consumer behaviors, consumption requirement, consumers' share in the protection of consumers, modern approaches.
| Assoc. Prof. Yelda Özlem KÖLGELİER |
| 1. | Learning the relationship between marketing and consumer behavior |
| 2. | Being informed about the consumer decision-making process |
| 3. | Learning individual factors affecting consumer behavior |
| 4. | Learning social factors affecting consumer behavior |
| 5. | The digital revolution, consumer decision-making process and the effects on consumer behavior be knowledgeable |
| 1. | Tüketici Davranışı Yavuz Odabaşı- Gülfidan Barış Mediacat Yayınları |
| 2. | Tüketim Kültürü Yetinen Toplumdan Tüketen Topluma Yavuz Odabaşı Aura Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 4 | 4 | 3 | 4 | 4 | 3 | 4 | 3 | 3 | 2 | 2 | 2 | 5 | 2 | 4 | 3 | 2 | 3 | 4 | 3 | 5 | 3 | ||
OÇ-2 | 4 | 3 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 4 | 3 | 2 | 3 | 4 | 3 | 3 | 4 | 3 | 4 | 3 | 4 | 4 | 3 | ||
OÇ-3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 5 | 4 | 4 | 3 | 3 | 3 | 4 | 2 | 3 | 3 | 4 | 3 | 3 | 3 | 4 | 2 | ||
OÇ-4 | 4 | 4 | 3 | 4 | 4 | 4 | 3 | 3 | 3 | 3 | 4 | 2 | 3 | 3 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 3 | 2 | ||
OÇ-5 | 5 | 4 | 5 | 4 | 4 | 3 | 4 | 4 | 4 | 5 | 4 | 3 | 4 | 3 | 3 | 4 | 4 | 4 | 3 | 3 | 4 | 4 | 4 | ||