Information Package / Course Catalogue
| Course Code | : HİR413 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
This course will introduce students to the fundamental concepts of persuasion, the variables involved in the persuasive communication process, and theories of persuasion. It will provide a foundation of knowledge regarding persuasion theories used in the fields of public relations and advertising, also known as the persuasion industries. The aim is to equip students with the ability to explain and discuss the relationship between perception, attitude, and behavior.
This course covers definitions of persuasion, differences between persuasion and similar concepts, theories of perception, attitudes and behavior, persuasion theories, characteristics of the source, characteristics of the persuasive message, characteristics of the receiver, persuasion in public relations and advertising campaigns and in daily life.
| Assoc. Prof. Yelda Özlem KÖLGELİER |
| 1. | Evaluates the concept of persuasion and psychological and social dimensions of persuasion. |
| 2. | Compares the rules of persuasion. |
| 3. | Uses persuasive communication methods. |
| 4. | Describes persuasive communication process in terms of source message and receiver. |
| 5. | Knows and applies the universal laws and techniques of persuasion. |
| 1. | İknanın Gücü, William Deckard |
| 2. | Robert Cialdini, İknanın Psikolojisi |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 1 | 3 | 60 |
| Midterm Examination | 1 | 27 | 3 | 30 |
| Final Examination | 1 | 32 | 3 | 35 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 5 | 4 | 2 | 4 | 3 | 5 | 4 | 3 | 4 | 5 | 5 | 5 | 3 | 5 | 5 | 5 | 3 | 2 | 2 | 3 | 4 | 3 | ||
OÇ-2 | 5 | 5 | 5 | 3 | 4 | 2 | 4 | 3 | 4 | 3 | 4 | 4 | 5 | 3 | 4 | 4 | 4 | 4 | 4 | 2 | 2 | 3 | |||
OÇ-3 | 5 | 5 | 4 | 5 | 3 | 3 | 5 | 5 | 3 | 4 | 3 | 4 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 2 | 2 | 3 | |||
OÇ-4 | 5 | 5 | 5 | 2 | 3 | 4 | 4 | 4 | 3 | 2 | 3 | 3 | 5 | 3 | 3 | 3 | 3 | 2 | 2 | 2 | 2 | 3 | |||
OÇ-5 | 5 | 5 | 4 | 3 | 4 | 4 | 5 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 3 | 5 | 4 | 4 | 4 | 3 | ||