The aim of this course is to analyze advertising texts and their visuals, which are one of the most important elements of visual culture, from the historical context and gain a critical visual literacy perspective, based on the basic features of oral, written and visual cultures.

Oral, written and visual cultures recognize the basic features. Define the ad. It summarizes the relation of advertising with economy, politics and cultural platforms. Compares the characteristics of written and visual elements of advertisement according to historical periods. Gain critical visual literacy skills related to advertising. Categorizes the elements in the ad. Why link the results between the elements in the ads. According to the methods of analysis, he criticizes the advertisement from the perspective of racist, sexist and discriminatory policies.5.3. Why link the results between the elements in the ads. According to the methods of analysis, the advertising is criticized from the perspective of racist, sexist and discriminatory policies. There are inferences about how to show social responsibility in advertising.