
| Course Code | : HİR370 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of the course is to enrich students' knowledge of advertising history by analyzing the understanding, contributions and successful campaigns of the masters of advertising, who developed advertising history.
Lives and comprehensions of masters of advertising, who are famous in Turkey and in the world will be examined in this course.