Information Package / Course Catalogue
| Course Code | : HİR386 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
In this course content, the concept and components of the environment, the public theory of the stakeholders and the cumulative media printing that they will be exposed will be learned. Crisis situations created by the pressures of the environment will be analyzed and effective strategies and practices related to the people will be understood against these conditions.
In the theories of peoples' relations, the examination of the crisis situation in the context of the stages, the processing of the related literature and the analysis of case studies will be made to understand the practical theoretical knowledge. In addition, as a practitioner, the methods of coping with the crisis will be internalized.
| Lec. Güliz Müge AKPINAR |
| 1. | Explains the concepts of crisis and crisis communication, types of crises, and the crisis lifecycle. |
| 2. | Analyzes the relationship and differences between crisis communication and crisis management. |
| 3. | Compares major crisis communication theories and applies them to case studies. |
| 4. | Designs a crisis communication plan and applies preventive and response strategies. |
| 5. | Manages crisis processes in digital and social media environments and analyzes media discourses. |
| 6. | Applies the principles of transparency and trust in stakeholder communication during crises. |
| 7. | Develops post-crisis reputation repair and rebuilding strategies. |
| 8. | Acts in accordance with ethical, legal, and social responsibility principles in crisis communication processes. |
| 1. | • M.Umut Tuncer, Halkla İlişkileri Ortam Bağlamında Yeniden Tanımlamak; Ortam Baskısının İlişki Biçimine Etkileri, Yayımlanmış Doktor Tezi |
| 2. | Kriz İletişimi, İnci Çınarlı, Beta Yayınları |
| 3. | • Krizler ve Kriz Yönetimi, Ertan Efegil ve Mehmet Seyfettin Erol, Barış Kitap Basım Yayın |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %30 |
| Final Examination | 1 | %60 |
| Practice | 1 | %10 |
| Assignment | 1 | %10 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 1 | 3 | 60 |
| Midterm Examination | 1 | 27 | 3 | 30 |
| Final Examination | 1 | 32 | 3 | 35 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 5 | 4 | 3 | 3 | 4 | 3 | 3 | 3 | 3 | |||||||||||||||
OÇ-2 | 4 | 5 | 5 | 4 | 3 | 5 | 5 | 4 | 4 | 4 | 4 | ||||||||||||||
OÇ-3 | 4 | 5 | 5 | 4 | 3 | 5 | 4 | 5 | 5 | 4 | 4 | 4 | |||||||||||||
OÇ-4 | 4 | 5 | 5 | 4 | 3 | 3 | 5 | 4 | 5 | 4 | 5 | 4 | 4 | 4 | 5 | ||||||||||
OÇ-5 | 4 | 5 | 5 | 3 | 4 | 4 | 5 | 4 | 3 | 5 | 5 | ||||||||||||||
OÇ-6 | 3 | 4 | 3 | 4 | 4 | 3 | 5 | 5 | 4 | 4 | 5 | ||||||||||||||
OÇ-7 | 4 | 5 | 3 | 3 | 4 | 3 | 5 | 4 | 4 | 4 | 5 | 4 | 4 | ||||||||||||
OÇ-8 | 3 | 3 | 3 | 5 | 5 | 4 | 3 | 5 | |||||||||||||||||