Information Package / Course Catalogue
| Course Code | : HİR390 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 2 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to provide students with competencies related to writing ad text.
The basic philosophy of the creation of advertising texts is explained. Students will be taught the techniques of writing ad text.
| Assoc. Prof. Emrah BAŞER |
| 1. | Will be able to explain the reasons for the emergence of text advertising authoring approach. |
| 2. | Will be able to define the place of communication elements in texts. |
| 3. | Learns creative strategies in text writing. |
| 4. | Will be able to design appropriate texts for different media. |
| 5. | Prepares public relations and advertising texts. |
| 1. | Gülsoy, Tanses, Reklam Terimleri ve Kavramları Sözlüğü, Adam Yayınları |
| 2. | Berger, John, Ways of Seeing, Metis Yayınları |
| 3. | Vitale, Joe, Ways to Persuade Words, MediaCat Kitapları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 29 | 1 | 30 |
| Final Examination | 1 | 29 | 1 | 30 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 5 | 4 | ||||||||||||
OÇ-2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | ||||||||||||
OÇ-3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||||||||||||
OÇ-4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 | 4 | ||||||||||||
OÇ-5 | 5 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||||||||||||