Information Package / Course Catalogue - Adnan Menderes University

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Person Responsible for Information Package

Integrated Marketing Communication

Course Code	: HİR104
Course Type	: Required
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

The aims of this course are to put forward the communication dimension of marketing, to examine the process of successful IMC campaigns in depth and to serve successful campaigns as a model for students in professional life.

Course Content

This course allows students to deeply understand the communication dimension of marketing by exploring the promotion mix, under the framework of marketing, with an integrated approach.

Name of Lecturer(s)