Information Package / Course Catalogue
| Course Code | : HİR104 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aims of this course are to put forward the communication dimension of marketing, to examine the process of successful IMC campaigns in depth and to serve successful campaigns as a model for students in professional life.
This course allows students to deeply understand the communication dimension of marketing by exploring the promotion mix, under the framework of marketing, with an integrated approach.
| Prof. Mustafa Özgür SEÇİM |
| 1. | In the field of advertising, it develops and implements appropriate strategies, methods and techniques, taking into account the communication characteristics, needs and differences of individuals, groups, masses or institutions, and evaluates their results. |
| 2. | Has the ability to use the tools and environments used in communication, public relations and advertising practices effectively and competently at a professional level. |
| 3. | Designs, implements and evaluates the communication policies of individuals, groups, masses or institutions by developing appropriate methods and techniques, taking into account strategic needs and differences. |
| 4. | Knows the ways to access information, follows and applies current methods and technologies used in the fields of communication, public relations and advertising. |
| 5. | Have the competence to plan public relations and advertising campaigns by taking into account the communication needs and differences of individuals, groups or institutions in the field of public relations and advertising. |
| 1. | Tek, Ö. B.; Özgül, E. "Modern Pazarlama İlkeleri - Uygulamalı Yönetimsel Yaklaşım", 4th Edition, İzmir: Birleşik Matbaacılık, 2013. |
| 2. | Odabaşı, Y. ; Oyman, M. "Pazarlama İletişimi Yönetimi", 15th Edition, İstanbul: 2016. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 2 | 3 | 65 |
| Midterm Examination | 1 | 31 | 0 | 31 |
| Final Examination | 1 | 26 | 3 | 29 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 4 | 5 | 5 | 4 | 4 | 3 | 4 | 4 | 5 | 3 | 4 | 3 | 3 | 4 | 3 | 4 | 2 | 4 | 3 | 3 | 3 | 5 | 5 | 4 | 3 |
OÇ-2 | 3 | 4 | 4 | 5 | 3 | 2 | 3 | 3 | 3 | 2 | 3 | 2 | 2 | 4 | 2 | 3 | 1 | 4 | 2 | 3 | 2 | 3 | 3 | 3 | 3 |
OÇ-3 | 3 | 4 | 5 | 4 | 4 | 3 | 4 | 4 | 5 | 3 | 4 | 3 | 3 | 4 | 3 | 4 | 2 | 4 | 3 | 4 | 5 | 2 | 2 | 3 | 3 |
OÇ-4 | 3 | 4 | 4 | 4 | 3 | 2 | 3 | 3 | 3 | 2 | 3 | 2 | 2 | 5 | 2 | 3 | 1 | 5 | 2 | 3 | 2 | 3 | 3 | 3 | 3 |
OÇ-5 | 3 | 4 | 5 | 4 | 4 | 3 | 4 | 4 | 5 | 3 | 4 | 3 | 3 | 4 | 3 | 4 | 2 | 4 | 3 | 3 | 3 | 3 | 5 | 5 | 4 |