Information Package / Course Catalogue
Social Media Content Management
Course Code: GİT313
Course Type: Non Departmental Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 2
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

It is aimed to analysed cultural relations in the context of new media formed by internet and other numerical informatics technologies, learning the definition of basic social and technological change patterns which are related to new media and interpreting the opportunities emerged on the subject of embodiment and supervision of new technologies.

Course Content

It is the course that analysing use of the social media as an important part of communication strategies.

Name of Lecturer(s)
Prof. Mustafa Özgür SEÇİM
Learning Outcomes
1.To understand how Web 2.0 technologies transformed internet
2.To assimilate the concepts related to new media technologies and social media and to associate them with communication works.
3.To have detailed information about social media tools
4.To develop social media communication plan
5.To prepare social media content
Recommended or Required Reading
1.Kahraman, M., Sosyal Medya 101 2.0, İstanbul; Mediacat Yayıncılık, 2013.
2.Stratten, S., Sosyal Medyada Yapılan Müthiş İşler/Vasat İşler, İstanbul; Mediacat Yayıncılık, 2012
Weekly Detailed Course Contents
Week 1 - Theoretical
Informing about the content of the lecture, introducing written and visual sources
Week 2 - Theoretical
Introduction to Social Media
Week 3 - Theoretical
Web 1.0 and Web 2.0
Week 4 - Theoretical
Websites, Blogs, Micro-Blogs
Week 5 - Theoretical
Social Networks
Week 6 - Theoretical
Social Media and Marketing Communication
Week 7 - Theoretical
Social Media and Content Strategies
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
Social Media and Privacy
Week 10 - Theoretical
Crisis Management in Social Media
Week 11 - Theoretical
Social Media and CRM
Week 12 - Theoretical
Social Media and Advertising
Week 13 - Theoretical
Social Media Monitoring and Reporting
Week 14 - Theoretical
Social Media Communication Plan
Week 15 - Final Exam
Final
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory150345
Studio Work151360
Midterm Examination19110
Final Examination19110
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
PÇ-21
PÇ-22
PÇ-23
PÇ-24
PÇ-25
OÇ-1
5
5
5
5
5
5
5
5
5
5
5
5
5
OÇ-2
5
5
5
5
5
5
5
5
5
5
5
5
5
OÇ-3
5
5
5
5
5
5
5
5
5
5
5
5
5
OÇ-4
5
5
5
5
5
5
5
5
5
5
5
5
5
OÇ-5
5
5
5
5
5
5
5
5
5
5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026