Information Package / Course Catalogue
| Course Code | : HİR456 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Basics, methods and strategies of marketing will be taught in order to give industy-specific insights.
This course consists of the definition of marketing, basic concepts on marketing, new trends in marketing, marketing environment, market segmentation and marketing mix strategies, sales management and personal sales.
| Ins. Halil ŞİMŞEK |
| 1. | The student is able to assist the company in development of marketing approach of the company. |
| 2. | The student is able to analyze the marketing enviroment. |
| 3. | The student is able to assist the company in selecting the appropriate market by segmentation. |
| 4. | The student is able to create ideas to assist product decisions |
| 5. | The student is able to assist in creating pricing strategies. |
| 6. | The student is able to provide information to the related departments on market channels. |
| 1. | Kotler ve Pazarlama- Philip Kotler |
| 2. | A’dan Z’ye Pazarlama- Philip Kotler |
| 3. | Pazarlama İlkeleri- Mehmet Karafakıoğlu |
| 4. | Pazarlama İlkeleri - İsmet Mucuk |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %20 |
| Final Examination | 1 | %40 |
| Assignment | 1 | %20 |
| Project | 1 | %20 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 0 | 3 | 42 |
| Assignment | 5 | 0 | 1 | 5 |
| Individual Work | 11 | 0 | 3 | 33 |
| Midterm Examination | 1 | 0 | 16 | 16 |
| Final Examination | 1 | 0 | 29 | 29 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 4 | 4 | 4 | 4 | 5 | 4 | 3 | 4 | 4 | 4 | 5 | 5 | 5 | ||||||||||||
OÇ-2 | 4 | 5 | 5 | 4 | 4 | 4 | 4 | 3 | 5 | 5 | 5 | 5 | 5 | ||||||||||||
OÇ-3 | 5 | 5 | 5 | 4 | 5 | 4 | 3 | 3 | 4 | 4 | 5 | 5 | 5 | ||||||||||||
OÇ-4 | 4 | 5 | 3 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 3 | 5 | 5 | ||||||||||||
OÇ-5 | 5 | 5 | 4 | 4 | 4 | 4 | 3 | 5 | 5 | 4 | 5 | 5 | 5 | ||||||||||||
OÇ-6 | 4 | 4 | 3 | 5 | 5 | 5 | 4 | 5 | 5 | 5 | 5 | 4 | 4 | ||||||||||||