Information Package / Course Catalogue
Principles of Marketing
Course Code: HİR456
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Basics, methods and strategies of marketing will be taught in order to give industy-specific insights.

Course Content

This course consists of the definition of marketing, basic concepts on marketing, new trends in marketing, marketing environment, market segmentation and marketing mix strategies, sales management and personal sales.

Name of Lecturer(s)