Information Package / Course Catalogue
| Course Code | : HİR418 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 3 |
| Credit | : 5 |
| Lab | : 0 |
| ECTS | : 10 |
The aim of this course is to teach students how to produce a successful public relations campaign.
During the semester, the students design a public relations campaign and implement it.
| Assoc. Prof. Emrah BAŞER |
| Lec. Güliz Müge AKPINAR |
| Prof. Aslı İCİL TUNCER |
| Prof. Mehmet Umut TUNCER |
| Prof. Mustafa Özgür SEÇİM |
| 1. | The students will be able to comprehend the process of converting the brief of the customer to the public relations strategy. |
| 2. | They acquire knowledge and skills related to research, planning, implementation, measurement and evaluation in public relations. |
| 3. | They acquire knowledge and skills in establishing effective written and verbal communication, report writing, understanding written reports and making effective presentations. |
| 4. | Students will be able to perform teamwork suitable for a public relations agency. |
| 5. | They acquire knowledge, skills and competencies related to campaign, project management and event management in public relations. |
| 6. | Designs, implements, and evaluates communication, public relations, and advertising policies of individuals, groups, audiences, or organizations by developing appropriate methods and techniques considering strategic needs and differences |
| 1. | Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları, Ceyda Aydede |
| 2. | Halkla İlişkiler Kampanyaları Uygulama Adımları ve Örnekler, Aslı İcil Tuncer |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 3 | 2 | 3 | 15 |
| Lecture - Practice | 5 | 3 | 4 | 35 |
| Project | 1 | 97 | 100 | 197 |
| TOTAL WORKLOAD (hours) | 247 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 5 | 2 | 2 | 4 | 4 | 4 | 5 | 5 | 5 | 5 |
OÇ-2 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 3 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 |
OÇ-3 | 4 | 4 | 5 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 4 | 4 | 4 | 3 | 5 | 5 | 5 | 4 |
OÇ-4 | 3 | 4 | 4 | 4 | 3 | 5 | 4 | 4 | 5 | 4 | 4 | 5 | 4 | 5 | 5 | 5 | 3 | 3 | 3 | 5 | 3 | 5 | 5 | 5 | 5 |
OÇ-5 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 3 | 4 | 4 | 4 | 4 | 5 | 5 | 5 | 5 |
OÇ-6 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 5 | 5 | 4 | 5 | 5 | 5 | 5 |