Information Package / Course Catalogue
| Course Code | : HİR411 |
| Course Type | : Required |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 3 |
| Credit | : 5 |
| Lab | : 0 |
| ECTS | : 10 |
The aim of this course is to teach students how to produce a successful advertising campaign.
Throughout the semester, students design an advertising campaign and apply it.
| Assoc. Prof. Emrah BAŞER |
| Lec. Güliz Müge AKPINAR |
| Prof. Aslı İCİL TUNCER |
| Prof. Mehmet Umut TUNCER |
| Prof. Mustafa Özgür SEÇİM |
| 1. | Will be able to identify the problem in the brand and explain the problem areas. |
| 2. | Will be able to express communication objectives for brand. |
| 3. | Will be able to identify the target groups to which communication will be directed. |
| 4. | Will be able to develop the advertising idea that will solve the brand's communication problem. |
| 5. | Applies the appropriate advertising idea. |
| 1. | Reklam Kampanyalarının Planlamasında Satış Noktasında Reklamın Önemi, Güzide Öncü Eroğlu Pektaş |
| 2. | Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, Luke Sullivan , Sam Bennett |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 6 | 3 | 1 | 24 |
| Lecture - Practice | 5 | 3 | 2 | 25 |
| Project | 1 | 99 | 100 | 199 |
| TOTAL WORKLOAD (hours) | 248 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | PÇ-17 | PÇ-18 | PÇ-19 | PÇ-20 | PÇ-21 | PÇ-22 | PÇ-23 | PÇ-24 | PÇ-25 | |
OÇ-1 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||||||||||||
OÇ-2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||||||||||||
OÇ-3 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||||||||||||
OÇ-4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||||||||||||
OÇ-5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | ||||||||||||