Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

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Media Relations

Course Code	: GZT203
Course Type	: Non Departmental Elective
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: No.

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

To understand and solve the existing relationship between media organs and to reach adequately the ability to refer and cure when necessary.

Course Content

To investigate the current structuring and problems of the communication sector, to search for alternative solutions, to develop the methods to control and visualize the visible and invisible relationship between these organs.

Name of Lecturer(s)

Ins. Aslıhan TOPAL

Learning Outcomes

1.	Have knowledge about media business.
2.	Learns the historical dimension of media business.
3.	Have information about the relationship between media businesses.
4.	Have information about the communication tools included in the concept of "media" and the target audience of these tools.
5.	Have information about the competition environment in the media sector and the effects of this competition on the businesses.

Recommended or Required Reading

Weekly Detailed Course Contents

Week 1 - Theoretical

information on course contents and general introduction

Week 2 - Theoretical

Connections between media relationship and media operational concepts

Week 3 - Theoretical

Relationship and employee selection in media operations

Week 4 - Theoretical

Competition in the media

Week 5 - Theoretical

Employee selection and its influence in media relations

Week 6 - Theoretical

Enterprise factors in media relations

Week 7 - Theoretical

External factors in media relations

Week 8 - Theoretical

Strategic planning in media principles-II

Week 9 - Theoretical

Strategic planning in media principles-II

Week 10 - Theoretical

Target and market analysis in media relationships

Week 11 - Theoretical

Mixed actions in media relations

Week 12 - Theoretical

Media relations: newspaper and magazine

Week 13 - Theoretical

Media relations: radio, television and cinema

Week 14 - Theoretical

Media relations: new media

Week 15 - Final Exam

Final Exam

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Practice	15	1	3	60
Assignment	1	15	3	18
Seminar	1	10	10	20
Midterm Examination	1	10	3	13
Final Examination	1	10	4	14
TOTAL WORKLOAD (hours)				125

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15	PÇ-16	PÇ-17	PÇ-18	PÇ-19	PÇ-20	PÇ-21	PÇ-22	PÇ-23	PÇ-24	PÇ-25
OÇ-1	4	5	4	4	4	4	4	4	5	5	5	5	5
OÇ-2	4	5	5	5	5	5	5	5	4	4	4	4	4
OÇ-3	3	4	4	4	4	4	4	4	4	4	5	5	5
OÇ-4	4	4	4	4	4	4	4	4	4	4	4	4	4
OÇ-5	5	5	5	5	5	4	4	5	5	4	5	5	4

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