Information Package / Course Catalogue
Introduction to Public Relations
Course Code: HİR102
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Halkla ilişkiler kavramı kapsamında gerçekleştirilen faaliyetler hakkında bilgi vererek, kavramın bağlantılı olduğu diğer alanlarla benzerlik ve farklılıklarını ortaya koymak ve halkla ilişkilerin gelişim sürecini, bu süreci belirleyen sosyal gelişmelerle birlikte anlatmak.

Course Content

Halkla İlişkiler kavramını, mesleğini, tarihçesini, dünyada ve Türkiye’de halkla ilişkilerin durumunu anlatmak, kamuoyu oluşturma gücü ve pazarlama iletişimindeki rolünü ifade etmek, halkla ilişkiler reklam, halkla ilişkiler propaganda, halkla ilişkiler ve pazarlama, halkla ilişkiler ve tanıtım, halkla ilişkiler ve iletişim ilişkisini irdelemek

Name of Lecturer(s)
Prof. Aslı İCİL TUNCER
Learning Outcomes
1.Knows the history of public relations.
2.Obtains information about the aims of public relations and social responsibilities.
3.To perceive public relations activities in private organizations with reasons and results,
4.To perceive public relations activities in public institutions with reasons and results,
5.To be able to explain similarities and differences of public relations with related fields.
Recommended or Required Reading
1.Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir, Beta Y.
2.Alaeddin Asna, Public Relations Temel Bilgiler, Der Y.
3.Ceyda Aydede, Halkla İlişkiler Kampanyaları, Mediacat Y.
4.Ali Saydam, Algılama Yönetimi, Rota Y.
5.Michael Levine, Halkla İlişkiler: Bir Gerilla Savaşı, Rota Y.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to the course
Week 2 - Theoretical
Public Relations in to the Ottoman Empire
Week 3 - Theoretical
Relationship with other areas of public relations
Week 4 - Theoretical
Proactive and Reactive Public Relations
Week 5 - Theoretical
History of Public Relations in Turkey 1
Week 6 - Theoretical
History of Public Relations in Turkey 2
Week 7 - Theoretical
History of Public Relations in World
Week 8 - Theoretical
Public Relations Thories
Week 9 - Theoretical
Public Relations in Utilities
Week 10 - Theoretical
Public Relations in Private Sector
Week 11 - Theoretical
Tools and methods in public relations
Week 12 - Theoretical
New Communication Tecnoloques and Public Relations
Week 13 - Theoretical
Lobbying and Sponsorship
Week 14 - Theoretical
Future Of Public Relations
Week 15 - Theoretical
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory151360
Individual Work100220
Midterm Examination120121
Final Examination123124
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
PÇ-17
PÇ-18
PÇ-19
PÇ-20
PÇ-21
PÇ-22
PÇ-23
PÇ-24
PÇ-25
OÇ-1
2
3
2
2
1
2
1
1
2
2
1
1
2
1
2
2
1
2
2
1
2
OÇ-2
2
4
2
3
2
3
2
2
3
2
1
1
2
4
4
4
3
3
3
3
3
5
OÇ-3
3
3
4
1
2
2
3
1
3
1
3
1
2
1
2
1
2
2
3
1
4
1
OÇ-4
3
3
4
1
2
2
3
1
3
1
3
1
2
1
2
1
2
2
3
3
4
1
OÇ-5
2
3
2
3
1
3
1
2
3
2
1
2
1
3
2
3
2
2
1
3
3
Adnan Menderes University - Information Package / Course Catalogue
2026