Information Package / Course Catalogue
| 1. | Defines and evaluates the processes of scientific knowledge production in the fields of Communication, Public Relations, and Advertising in terms of their methodological and technical dimensions. |
| 2. | Possesses knowledge of the theories, methods, strategies, and techniques of the fields of Communication, Public Relations, and Advertising. |
| 3. | In the fields of Communication, Public Relations, and Advertising, develops, implements, and evaluates appropriate strategies, methods, and techniques by taking into account the communicative characteristics, needs, and differences of individuals, groups, masses/audiences, or institutions. |
| 4. | Demonstrates professional-level proficiency in effectively and competently using the tools and media employed in communication, public relations, and advertising practice. |
| 5. | Recognizes the national, international, social, and intercultural dimensions of the fields of communication, public relations, and advertising, and analyzes how these dimensions affect communication processes. |
| 6. | Uses theoretical and practical knowledge related to the fields of communication, public relations, and advertising in an integrated manner; possesses the requisite knowledge of and sensitivity to occupational health and safety. |
| 7. | Understands the relationships among events and phenomena that arise within the fields of communication, public relations, and advertising, and can explain them with an analytical and critical approach. |
| 8. | Generates innovative and original ideas specific to the fields of communication, public relations, and advertising; develops, implements, and articulates these ideas using creative methods. |
| 9. | Designs, implements, and evaluates the communication, public relations, and advertising policies of individuals, groups, audiences, or institutions by developing appropriate methods and techniques that take strategic needs and differences into account. |
| 10. | Assumes effective responsibility in individual or collective work related to the fields of communication, public relations, and advertising; carries out assigned tasks independently or in collaboration. |
| 11. | Critically evaluates the knowledge and skills they possess in the fields of communication, public relations, and advertising, identifying areas that require improvement. |
| 12. | Identifies continuous learning needs in line with the dynamics of the fields of communication, public relations, and advertising, and directs their own development accordingly. |
| 13. | Plans, designs, and conducts activities that contribute to their professional development—individually or as a member of a team—in the fields of communication, public relations, and advertising. |
| 14. | Knows how to access information, and keeps abreast of and applies current methods and technologies used in the fields of communication, public relations, and advertising. |
| 15. | Develops and demonstrates a positive attitude toward lifelong learning in the fields of communication, public relations, and advertising. |
| 16. | Conveys information to individuals and institutions on matters related to the fields of communication, public relations, and advertising; effectively expresses and reports ideas and proposed solutions to problems through written, visual, and auditory media. |
| 17. | Follows developments in the field and communicates with colleagues by using a foreign language at a minimum B2 level (CEFR). |
| 18. | Uses information and communication technologies—at an advanced European Computer Driving Licence (ECDL/ICDL) level—to the extent required by the fields of communication, public relations, and advertising. |
| 19. | Monitors and interprets national and international events, developments, and current affairs. |
| 20. | Is sensitive to issues of democracy and human rights; demonstrates conduct consistent with social, professional, and scientific ethical principles. |
| 21. | Is aware of the laws, regulations, and relevant legislation pertaining to the field of communication, and acts accordingly. |
| 22. | Uses the knowledge acquired in communication, public relations, and advertising in decision-making, practice, and conduct to carry out research/work; analyzes and interprets data, identifies problems, develops solutions, and shares the results. |
| 23. | Possesses the competence to plan public relations and advertising campaigns in the fields of communication, public relations, and advertising by taking into account the communication needs and differences of individuals, groups, or institutions. |
| 24. | Communicates effectively with stakeholders in professional contexts; evaluates and effectively manages public relations. |
| 25. | Is competent in matters of freedom of communication and expression, the universality of social rights, social justice, cultural values, environmental awareness, social responsibility, and quality; applies this competence in the planning and implementation of professional projects or activities. |