The aim of this course is to introduce students to the concepts and processes of entrepreneurship, and to equip them with entrepreneurial skills specifically in the fields of media, creative industries, and particularly radio, television, and cinema. The course focuses on developing business ideas, preparing business plans, conducting risk analysis, exploring financial resources, and understanding digital entrepreneurship.

This course introduces the basic principles of entrepreneurship and aims to provide students with foundational knowledge on developing business ideas and preparing business plans, particularly within the media and creative industries. Topics include entrepreneurship in creative industries, digital entrepreneurship, financial resources, and ethical aspects of entrepreneurial practice. By the end of the course, students will be able to develop and present entrepreneurial projects based on their own media-related ideas.