Information Package / Course Catalogue
| Course Code | : İLT165 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 2 |
| Prt. | : 0 |
| Credit | : 2 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to introduce students to the concepts and processes of entrepreneurship, and to equip them with entrepreneurial skills specifically in the fields of media, creative industries, and particularly radio, television, and cinema. The course focuses on developing business ideas, preparing business plans, conducting risk analysis, exploring financial resources, and understanding digital entrepreneurship.
This course introduces the basic principles of entrepreneurship and aims to provide students with foundational knowledge on developing business ideas and preparing business plans, particularly within the media and creative industries. Topics include entrepreneurship in creative industries, digital entrepreneurship, financial resources, and ethical aspects of entrepreneurial practice. By the end of the course, students will be able to develop and present entrepreneurial projects based on their own media-related ideas.
| 1. | Defines the concept of entrepreneurship and its applications in the media sector. |
| 2. | Develops innovative business ideas in media and creative industries. |
| 3. | Prepares basic business plans and models for media-focused ventures. |
| 4. | Analyzes financial resources, risk management, and ethical responsibilities in entrepreneurship. |
| 5. | Gains the ability to create and present content as an entrepreneur in digital media environments. |
| 1. | Hisrich, R. D., Peters, M. P., Shepherd, D. A. (Çev. Tamer Müftüoğlu) (2016). Girişimcilik. Nobel Yayınları. |
| 2. | Yılmaz, M. K. (2014). Kültürel Girişimcilik: Yaratıcı Endüstrilerde Yeni Yaklaşımlar. Detay Yayıncılık. – Medya, sanat ve kültürel girişimcilik bağlamında değerlendirme sunar. |
| 3. | KOSGEB Yayınları – Girişimcilik Eğitimi Modülleri |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 5 | %5 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %25 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 1 | 3 | 56 |
| Quiz | 1 | 6 | 0 | 6 |
| Midterm Examination | 1 | 20 | 1 | 21 |
| Final Examination | 1 | 35 | 1 | 36 |
| TOTAL WORKLOAD (hours) | 119 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 3 | 4 | 5 | |||||||||||||
OÇ-2 | 5 | 5 | ||||||||||||||
OÇ-3 | 3 | 5 | 5 | |||||||||||||
OÇ-4 | 5 | 4 | 5 | |||||||||||||
OÇ-5 | 2 | 2 | 4 | 4 | 5 | |||||||||||