The aim of the course is to develop creative ideas for the production of advertising and promotional films, to gain hands-on experience with film production processes from the conceptual stage through to implementation, and to acquire the ability to evaluate advertising films from both creative and technical perspectives.

The course will explore the relationship between creativity and advertising, and students will learn the stages of the creative advertising strategy development process. Advertising and promotional videos will be produced in various styles and formats tailored to the target audience. The entire production process—from concept development and pre-production preparations to filming, editing, and the evaluation of the final product—will be experienced through hands-on practice.