Information Package / Course Catalogue
Producing Commercials
Course Code: RTS426
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 2
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of the course is to develop creative ideas for the production of advertising and promotional films, to gain hands-on experience with film production processes from the conceptual stage through to implementation, and to acquire the ability to evaluate advertising films from both creative and technical perspectives.

Course Content

The course will explore the relationship between creativity and advertising, and students will learn the stages of the creative advertising strategy development process. Advertising and promotional videos will be produced in various styles and formats tailored to the target audience. The entire production process—from concept development and pre-production preparations to filming, editing, and the evaluation of the final product—will be experienced through hands-on practice.

Name of Lecturer(s)
Learning Outcomes
1.Understands the concepts, objectives, fundamental characteristics, and functions of communication for advertising and promotional purposes.
2.Conducts target audience analyses for advertising and promotional films and develops creative advertising strategies in various styles.
3.Develops creative advertising and promotional video concepts in various formats, writes scripts, and prepares storyboards.
4.Plans, implements, and manages the pre-production, production, and post-production processes of film production to create original advertising and promotional videos.
5.Evaluates advertising and promotional videos from the perspectives of creativity, strategy, aesthetics, and technical quality.
Recommended or Required Reading
1.Aitchison, J. (2009). Televizyon reklamı böyle yapılır (A. Özen, Çev.). MediaCat.
2.Babacan, M. (2015). Nedir bu reklam? (3. bs.). Beta Yayınları.
3.Elden, M. (2003). Reklam yazarlığı. İletişim Yayınları.
4.Elin, L., & Lapides, A. (2004). Designing and producing the television commercial. Pearson.
5.Goldenberg, J., Levav, A., Mazursky, D., & Solomon, S. (2013). Reklamın şifresini kırmak (H. Mesci, Çev.). Starcom MediaVest Group.
6.Özgür, A. Z. (2010). Televizyon reklamcılığı: Kavramlar, süreçler. Der Yayınları.
7.Baldwin, H. (1989). How to create effective TV commercials (2nd ed.). NTC Business Books.
Weekly Detailed Course Contents
Week 1 - Theoretical & Practice
General information about the course and an introduction to resources. Examples of commercials.
Week 2 - Theoretical & Practice
An overview of the concept of advertising, the role of advertising in marketing communication, and the characteristics of successful advertisements.
Week 3 - Theoretical & Practice
Conducting product/service, target audience, and market analysis to develop a creative advertising strategy.
Week 4 - Theoretical & Practice
The creative strategy process, developing creative ideas for commercials, and writing advertising scripts.
Week 5 - Theoretical & Practice
Basic creative advertising strategies. The advertising film production process, pre-production, and scriptwriting.
Week 6 - Theoretical & Practice
Elements, styles, and formats of television commercials. The advertising film production process, storyboard preparation, and film production.
Week 7 - Theoretical & Practice
Principles of successful advertising Advertising film production, production, and post-production processes.
Week 8 - Theoretical & Practice
Principles of successful advertisements Advertising film presentations and analyses.
Week 9 - Theoretical & Practice
The Role of Promotional Videos in Marketing Communications. Examples of promotional videos.
Week 10 - Theoretical & Practice
Elements of a promotional video; differences between commercials and promotional videos. Analysis of promotional videos.
Week 11 - Theoretical & Practice
Pre-production work for promotional videos, project development, and research.
Week 12 - Theoretical & Practice
Pre-production work for promotional videos, scriptwriting, and video production.
Week 13 - Theoretical & Practice
Production work for promotional videos.
Week 14 - Theoretical & Practice
Viewing and evaluating promotional videos.
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Quiz1%10
Midterm Examination1%25
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Lecture - Practice140228
Quiz1000
Midterm Examination122123
Final Examination145146
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
1
5
2
2
4
2
1
1
4
1
1
2
3
OÇ-2
2
3
5
5
1
5
2
1
2
5
OÇ-3
3
1
1
3
2
5
5
2
1
3
5
3
2
OÇ-4
5
5
1
2
1
4
3
4
1
5
4
5
1
3
OÇ-5
2
2
3
1
5
2
2
2
4
1
5
2
2
Adnan Menderes University - Information Package / Course Catalogue
2026