Information Package / Course Catalogue
| Course Code | : RTS378 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to examine the digital transformation of television broadcasting, focusing on the rise of digital platforms, evolving viewer habits, content production strategies, and the structural and economic shifts faced by traditional broadcasters. Students will gain the knowledge and skills to critically analyze broadcasting practices in the digital media landscape.
This course focuses on the digitalization of television broadcasting and the transformation brought by digital platforms in the media landscape. Students will explore the differences between traditional and digital broadcasting, content production and distribution models of digital platforms, changing audience behaviors, platform economies, advertising and subscription systems, the role of algorithms, and legal and ethical issues in digital broadcasting. Case studies will include both global and local platforms such as Netflix, BluTV, YouTube, Disney+, and Exxen.
| 1. | Can analyze the impact of digital broadcasting on pre-production, production, and post-production processes. |
| 2. | Can identify suitable content types for digital platforms and design creative, audience-oriented content. |
| 3. | Can critically evaluate program genres and content flow strategies in digital media environments. |
| 4. | Can interpret the transformation of television and digital broadcasting in historical, cultural, and economic contexts |
| 5. | Can identify and propose solutions to ethical, legal, and professional issues specific to digital platforms. |
| 1. | Mutlu Binark & Burak Doğu (2020) Dijital Kültür ve Yeni Medya Siyasal Kitabevi. |
| 2. | Deniz Derman (2022) Dijital Yayıncılık ve Televizyonun Geleceği Nobel Akademik Yayıncılık. |
| 3. | Serdar Öztürk (2019) Televizyonun Dönüşümü ve Yeni Medya Beta Yayınları. |
| 4. | Ümit Atabek & Ayşegül Karaköse (Ed.) (2020) Dijital Medya ve Toplum: Kavramlar, Tartışmalar, Uygulamalar Der Yayınları. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 5 | %5 |
| Quiz | 1 | %10 |
| Midterm Examination | 1 | %25 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 3 | 3 | 90 |
| Quiz | 1 | 0 | 0 | 0 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 122 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 5 | 3 | 2 | 3 | 3 | 3 | 3 | |||||||||
OÇ-2 | 4 | 5 | 5 | 3 | 4 | 4 | ||||||||||
OÇ-3 | 3 | 3 | 5 | 4 | 3 | 4 | 4 | |||||||||
OÇ-4 | 4 | 5 | 3 | 3 | 5 | 2 | ||||||||||
OÇ-5 | 5 | 3 | 3 | |||||||||||||