Information Package / Course Catalogue
| Course Code | : RTS405 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The course identifies the audience in the media from the beginning of the communication studies, determines the role and position of the audience, and focuses on audience-oriented studies.
It is of central importance to understand how the audience is understood and examined in communication research. Qualitative and quantitative audience research is the main subject of the course. The aim of this course is to examine the methods and critics of audience researches based on the leading audience researches of the Cultural Studies School.
| 1. | Explains the basic concepts and methods of audience research. |
| 2. | Applies quantitative and qualitative audience research techniques. |
| 3. | Analyzes and interprets audience data. |
| 4. | Evaluates the effects of media content on audiences based on research findings. |
| 5. | Prepares and presents audience research findings in a report format |
| Type of Assessment | Count | Percent |
|---|---|---|
| Attending Lectures | 5 | %5 |
| Quiz | 1 | %10 |
| Assignment Examination | 1 | %50 |
| Midterm Examination | 1 | %30 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 5 | 3 | 0 | 15 |
| Quiz | 1 | 4 | 0 | 4 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 121 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | PÇ-16 | |
OÇ-1 | 5 | 4 | 2 | 2 | ||||||||||||
OÇ-2 | 4 | 3 | 4 | 3 | ||||||||||||
OÇ-3 | 2 | 5 | 4 | 2 | ||||||||||||
OÇ-4 | 2 | 4 | 5 | 5 | 2 | |||||||||||
OÇ-5 | 5 | 4 | 3 | |||||||||||||