Information Package / Course Catalogue
New Media and Content Production
Course Code: RTS418
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 2
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The aim of this course is to explian the transition to new media from traditional media through the technological developments. The concept of new media will be explained within various platforms with their changing communication forms.

Course Content

The definiton of new media, a view on the concept of new media through the differences and similarities between traditional and new media.

Name of Lecturer(s)
Learning Outcomes
1.Understands concepts related to new media and can analyze the structure and functioning of new media environments.
2.Can compare the characteristics of new media and traditional media and is familiar with types of digital content.
3.Understands the various software and applications used in digital content production and can use these tools effectively.
4.Develops ideas for audiovisual content suitable for new media and prepares plans.
5.Plans and implements the pre-production, production, and post-production processes of content creation.
6.Evaluates digital content from technical, aesthetic, creative, and socio-cultural perspectives.
Recommended or Required Reading
1.Bilgili, C., ve Şener, G. (Der.). (2013). Kitle iletişiminde yaşanan değişimler. İstanbul: Reklam Yaratıcıları Derneği.
2.Binark, M. (2007). Yeni medya çalışmaları. İstanbul: Dipnot Yayınevi.
3.Binark, M. (Der.). (2014). Yeni medya çalışmalarında araştırma yöntem ve teknikleri. İstanbul: Ayrıntı Yayınları.
4.Büyükaslan, A., ve Kırık, A. M. (Der.). (2013). Sosyal medya. İstanbul: Çizgi Yayınevi.
5.Nash, P. (2013). Kısa film senaryosu yazmak (B. Baysal, Çev.). İstanbul: Kalkedon.
6.Sayımer, İ. (Der.). (2014). Yeni medya araştırmaları. İstanbul: Literatürkt Academia.
Weekly Detailed Course Contents
Week 1 - Theoretical & Practice
General information about the course and introduction to resources. Introduction to new media and the digital content ecosystem.
Week 2 - Theoretical & Practice
Overview of the concept of new media, characteristics of new media.
Week 3 - Theoretical & Practice
Comparison of traditional and new media. Fundamentals of visual content design.
Week 4 - Theoretical & Practice
Examples of digital content types. Content planning for the target audience.
Week 5 - Theoretical & Practice
Digital storytelling. Content writing and text production methods.
Week 6 - Theoretical & Practice
Applications used in digital content production. Preliminary work for audiovisual content production, idea generation and development.
Week 7 - Theoretical & Practice
Audiovisual content production. Video content production with smartphones.
Week 8 - Theoretical & Practice
Audiovisual content production, viewing and evaluation of project presentations.
Week 9 - Theoretical & Practice
Social media and society, characteristics and effects of social media.
Week 10 - Theoretical & Practice
Different social media environments and their features. AI-assisted content production exercises.
Week 11 - Theoretical & Practice
Preliminary work on digital content production, project development and research.
Week 12 - Theoretical & Practice
Preliminary work on digital content production, copywriting and film production.
Week 13 - Theoretical & Practice
Digital content production work, project monitoring and revision
Week 14 - Theoretical & Practice
Monitoring and evaluation of final project presentations
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures5%5
Assignment4%20
Midterm Examination1%15
Final Rate1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Lecture - Practice140228
Assignment45124
Midterm Examination110111
Final Examination130131
TOTAL WORKLOAD (hours)122
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
4
2
3
4
3
OÇ-2
3
4
5
3
2
OÇ-3
3
5
5
4
3
4
OÇ-4
4
3
5
4
3
4
3
2
3
OÇ-5
5
4
4
3
5
3
2
OÇ-6
3
2
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026