Information Package / Course Catalogue
| Course Code | : EF359 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
All financial institutions, including consumer banks and corporate finance services, practice some form of marketing to create competitive value. The objective of this course is to introduce students these marketing practices of financial services.
This course operationalizes several marketing concepts such as segmentation, targeting, and positioning. By the end of this course, students will know how to segment customers, what kind of data are required to do so, what are the different ways to segment, which customers to target, how to determine the best positioning of your brand in customers’ minds, how to develop and price new financial products/services that add value to consumers and firms and/or how to co-brand financial services.
| 1. | To be able to analyze products/service development, pricing, distribution and promotion strategies of financial services. |
| 2. | To be able to describe how marketing contributes to success in modern financial institutions. |
| 3. | Entry strategies through internetional markets are examined. |
| 4. | To distinguish marketing and global marketing insights. |
| 5. | The purpose of this course is to eliminate the information deficiencies about International Marketing and to provide the necessary information |
| 1. | Armstrong, G., S. Adam, S. Denize & P. Kotler (2005), Principles of Marketing, 11th Edition, Pearson Education Australia |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Lecture - Practice | 1 | 9 | 1 | 10 |
| Individual Work | 10 | 1 | 2 | 30 |
| Final Examination | 1 | 9 | 1 | 10 |
| TOTAL WORKLOAD (hours) | 120 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 3 | 3 | 3 | 5 | 3 | 3 | 3 | 3 | 4 |
OÇ-2 | 3 | 5 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-3 | 4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 4 |
OÇ-4 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 | 3 |
OÇ-5 | 3 | 3 | 3 | 3 | 3 | 5 | 3 | 3 | 3 |