Information Package / Course Catalogue
Operation Research With Computer Applications
Course Code: EK460
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Public relations and handling definitions in the historical development; Historical process of formation and development public relations in the world; Formation and development of public relations in Turkey; Conditions affecting the formation and development of public relations in Turkey; Today, professional organization of public relations and doing business in Turkey formats.

Course Content

Ability to define public relations; areas related to public relations and to reveal similar and different aspects of these areas than public relations; development of public relations in the world and in Turkey and to explain the basic conditions affecting this development; have a general idea about the basic tasks of public relations profession.

Name of Lecturer(s)
Learning Outcomes
1.To understand what is the public relations and the basic nature of the profession
2.To explain the basic conditions affecting the formation and development of public relations
3.Develop integer programming models to represent a variety of problems
4.Develop dynamic programming models to solve a variety of problems
5.Doğrusal programlama, tamsayı programlama ve dinamik programlama modellerinin gerçek hayat uygulamalarını bilgisayar programı kullanarak çözmek
Recommended or Required Reading
1.Erdoğan, İrfan, Teori ve Pratikte Halkla İlişkiler, Erk Yayınları
2.Yakıcı, Ali-Doğan, Mehmet-Yücel, Mustafa-Yelok, Veli Savaş, Üniversiteler İçin Türkçe-2: Sözlü Anlatım, Gazi Kitabevi, Ankara 2011.
Weekly Detailed Course Contents
Week 1 - Theoretical
Concepts related to public relations; people and relationships
Week 2 - Theoretical
Definitions related to public relations; added to define concepts and definitions in the historical development
Week 3 - Theoretical
Formation and development of public relations; formation and development of public relations in the world
Week 4 - Theoretical
Formation and development of public relations in Turkey; the period before the Ottoman Empire and the Ottoman Empire public relations
Week 5 - Theoretical
Formation and development of public relations in Turkey; How it is perceived and how it is done in public relations in Turkey Today
Week 6 - Theoretical
Public and private sector organizations in the public relations profession and the basic nature of the profession in Turkey
Week 7 - Theoretical
Stages of public relations work; Research, Planning, Implementation and Evaluation
Week 8 - Theoretical
Stages of public relations work; Research, Planning, Implementation and Evaluation
Week 9 - Theoretical
Development and evaluation of speaking skills
Week 10 - Theoretical
Speech disorders and its removal techniques
Week 11 - Theoretical
Necessary elements for a successful speech. Types of speech
Week 12 - Theoretical
Discussion and types of discussion: Open sessions, symposium, panel, forum, debates, colloquia, conference
Week 13 - Theoretical
Effective listening, note-taking methods and techniques
Week 14 - Theoretical
Voice-based language mistakes
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Individual Work101230
Midterm Examination1819
Final Examination115116
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
3
4
3
4
3
5
OÇ-2
3
4
3
4
3
4
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026