Information Package / Course Catalogue
| Course Code | : İKT364 |
| Course Type | : Non Departmental Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To explain the concepts related to internet marketing applications by eliminating the information deficiencies related to internet applications.
Definition, Types and Historical Development of Electronic Commerce, Definition of the Internet, Introduction to Marketing on the Internet, Internet Marketing Research, Marketing Research on the internet, Internet banking, Payment Systems on the Internet , Surveillance and Control of Salespeople
| 1. | General knowledge about electronic commerce is gained with the application. |
| 2. | Electronic marketing concept is defined. |
| 3. | Digital marketing and mobile marketing concepts are defined. |
| 4. | The integration of social networks and marketing is discussed. |
| 5. | To understand the legal framework of electronic commerce |
| 1. | Ibrahim KIRCOVA-Marketing on the Internet |
| 2. | Gary P. Schneider-Electronic Commerce |
| 3. | E-Commerce Age- Mahir Erkan |
| 4. | E-commerce- Kenan Mehmet Ekici |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Assignment | 1 | 5 | 8 | 13 |
| Reading | 1 | 5 | 8 | 13 |
| Individual Work | 1 | 2 | 3 | 5 |
| Midterm Examination | 1 | 9 | 1 | 10 |
| Final Examination | 1 | 13 | 1 | 14 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 5 | 3 | 3 | 3 | 3 | 3 | 4 | 4 | 3 |
OÇ-2 | 3 | 3 | 3 | 3 | 4 | 4 | 3 | 3 | 4 |
OÇ-3 | 3 | 3 | 3 | 4 | 4 | 3 | 3 | 4 | 3 |
OÇ-4 | 3 | 3 | 3 | 3 | 3 | 5 | 3 | 3 | 4 |
OÇ-5 | 3 | 3 | 3 | 3 | 4 | 4 | 4 | 3 | 3 |