Marketing strategies conducted between firms is given in theory and practice.

Basic Marketing Concepts, Approaches, Marketing Types Industrial Marketing Features, Industrial Marketing Purchasing, The Concept of purchasing Center, Types of Purchasing, Industrial Product Types, Industrial Purchasing Process, Factors affecting the selection of products in Industrial Marketing Suppliers Evaluation Methods in ındustrial Procument, Factors That Affect Organisational Buying Behavior I, Factors That Affect Organisational Buying Behavior II, Segmentation of Industrial Markets, Product Decisions in Industrial Marketing, New Product Development Decisions in Industrial Marketing Pricing Decisions in Industrial Marketing, Promotion Decisions in Industrial Marketing, Distribution Decisions in Industrial Marketing was included.