Information Package / Course Catalogue
| Course Code | : ULT305 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 6 |
Marketing strategies conducted between firms is given in theory and practice.
Basic Marketing Concepts, Approaches, Marketing Types Industrial Marketing Features, Industrial Marketing Purchasing, The Concept of purchasing Center, Types of Purchasing, Industrial Product Types, Industrial Purchasing Process, Factors affecting the selection of products in Industrial Marketing Suppliers Evaluation Methods in ındustrial Procument, Factors That Affect Organisational Buying Behavior I, Factors That Affect Organisational Buying Behavior II, Segmentation of Industrial Markets, Product Decisions in Industrial Marketing, New Product Development Decisions in Industrial Marketing Pricing Decisions in Industrial Marketing, Promotion Decisions in Industrial Marketing, Distribution Decisions in Industrial Marketing was included.
| 1. | To teach place and promotion desicions on industrial markets |
| 2. | To teach pricing desicions on industrial markets |
| 3. | To teach product / new product desicions on industrial markets |
| 4. | To teach segmentation, target marketing and positioning strategies on industrial markets |
| 5. | To teach planning of marketing programs on industrial markets |
| 1. | Endüstriyel Pazarlama - Nezihe Figen Balta, 2006, Nobel Yayın Dağıtım |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 1 | 3 | 52 |
| Individual Work | 13 | 0 | 3 | 39 |
| Midterm Examination | 1 | 21 | 1 | 22 |
| Final Examination | 1 | 31 | 1 | 32 |
| TOTAL WORKLOAD (hours) | 145 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 5 | 4 | 5 | 4 | 4 | 4 | 4 | 5 |
OÇ-2 | 4 | 5 | 5 | 5 | 4 | 4 | 5 | 5 |
OÇ-3 | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 4 |
OÇ-4 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 5 |
OÇ-5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 | 4 |