Information Package / Course Catalogue
Technology Management and Business Models
Course Code: ULT421
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

The main objective of this course is to impart the processes of developing transferring and strategically managing technology to students to provide them with the skill to construct innovative business models. It is aimed that students acquire the competence to design technology oriented business models that create competitive advantage by using digital transformation tools in logistics and supply chain systems.

Course Content

This course begins with the concept of technology management and the evolution of technology. Technology strategies technology transfer R&D management and innovation cycles in businesses are examined in detail. In the following weeks transition processes from traditional business models to digital business models platform economies and value creation mechanisms are discussed. In the final parts of the course applications of next generation technologies like the internet of things big data and artificial intelligence in the logistics sector are debated and sectoral analyses are conducted over the modern business model canvas.

Name of Lecturer(s)
Learning Outcomes
1.Explains the competitive advantages created by technology for businesses by defining the concept of technology management.
2.Performs in house technology planning by analyzing technology strategies and R&D management processes.
3.Designs new business models that create value and suit customer needs by using business model canvas tools.
4.Constructs digitalization steps of traditional businesses by examining platform economies and digital transformation processes.
5.Develops modern business models integrating next generation technologies like the internet of things and big data into logistics operations.
Recommended or Required Reading
1.Değişim Çağında Teknoloji Yönetimi, Prof. Dr. Mahmut Tekin, Prof. Dr. Hasan K. Güleş ve Prof. Dr. Adem Öğüt
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to Technology Management and Basic Concepts
Week 2 - Theoretical
Evolution of Technology and Technological Life Cycle
Week 3 - Theoretical
Technology Strategy and Planning in Businesses
Week 4 - Theoretical
Technology Transfer and R&D Management
Week 5 - Theoretical
Business Model Concept and Business Model Canvas
Week 6 - Theoretical
Value Creation and Value Proposition Design
Week 7 - Theoretical
Transition from Traditional Business Models to Digital Business Models
Week 8 - Theoretical
Platform Economies and Network Effect
Week 9 - Theoretical
Disruptive Technologies and Sectoral Transformation
Week 10 - Theoretical
Internet of Things and Smart Logistics Systems
Week 11 - Theoretical
Big Data Analytics and Decision Support Systems
Week 12 - Theoretical
Open Innovation and Technology Collaborations
Week 13 - Theoretical
Technology Oriented Entrepreneurship and Start Up Ecosystem
Week 14 - Theoretical
Future Business Models and Sustainability in the Logistics Sector
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment1%5
Quiz1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory130339
Individual Work130452
Midterm Examination127128
Final Examination131132
TOTAL WORKLOAD (hours)151
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
4
1
3
2
5
4
OÇ-2
3
2
5
1
5
OÇ-3
3
3
4
2
OÇ-4
5
4
5
3
2
OÇ-5
5
5
3
5
4
2
Adnan Menderes University - Information Package / Course Catalogue
2026