Information Package / Course Catalogue
| Course Code | : ULT312 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 6 |
Training students on issues of general definitions and concepts about the products and brands, new product development, product development, risk management, uncertainty and complexity management models, uncertainty, planning approaches, product development, performance measurement, product life cycle, brands and branding, and so on.
Product and brand concepts, product hierarchy, classification, strategies, new product development, strategic product / brand management, pricing, promotion, packaging, distribution.
| 1. | Describe concepts related to product and brand. |
| 2. | Explain issues and concepts about product hierarchy, product classification and product strategies. |
| 3. | Can contribute to new product development activities, projects can be executed through these issues. |
| 4. | Can contribute to strategic brand management activities. |
| 5. | Can analyzes the product and brand costs. |
| 6. | Can take the initiative to create issues about product and brand marketing plans. |
| 7. | Pricing can analysis. |
| 8. | Packaging, distribution, and promotion can work, assume responsibility for these matters. |
| 1. | Markaeting Management, Philip KOTLER |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 0 | 3 | 39 |
| Individual Work | 13 | 0 | 4 | 52 |
| Midterm Examination | 1 | 27 | 1 | 28 |
| Final Examination | 1 | 31 | 1 | 32 |
| TOTAL WORKLOAD (hours) | 151 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 3 | 3 | 3 | 2 | 2 | 3 | 4 | 4 |
OÇ-2 | 3 | 4 | 5 | 2 | 3 | 2 | 2 | 3 |
OÇ-3 | 4 | 4 | 2 | 2 | 3 | 3 | 3 | 3 |
OÇ-4 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 5 |
OÇ-5 | 3 | 3 | 2 | 4 | 3 | 3 | 2 | 3 |
OÇ-6 | 5 | 5 | 5 | 5 | 4 | 5 | 4 | 5 |
OÇ-7 | 4 | 3 | 3 | 3 | 3 | 4 | 3 | 4 |
OÇ-8 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |