Although marketing courses primarily focus on consumer markets, industrial markets are just as important. Given that industrial markets differ significantly from consumer markets, it is beneficial to teach them as a separate course. This course specifically emphasizes how industrial purchasing and sales are conducted in a business context, the key factors to consider during procurement, and the critical aspects of industrial sales. The course aims to enable students to understand the differences between industrial and consumer markets, purchasing processes, methods for selecting and evaluating suppliers, and industrial marketing management.

Basic Marketing Concepts, Approaches, Marketing Types Industrial Marketing Features, Industrial Marketing Purchasing, The Concept of purchasing Center, Types of Purchasing, Industrial Product Types, Industrial Purchasing Process, Factors affecting the selection of products in Industrial Marketing Suppliers Evaluation Methods in ındustrial Procument, Factors That Affect Organisational Buying Behavior I, Factors That Affect Organisational Buying Behavior II, Segmentation of Industrial Markets, Product Decisions in Industrial Marketing, New Product Development Decisions in Industrial Marketing Pricing Decisions in Industrial Marketing, Promotion Decisions in Industrial Marketing, Distribution Decisions in Industrial Marketing was included.